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Business horizons
Journal of business research : JBR
346
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266
Industrial marketing management : the international journal for industrial and high-tech firms
258
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130
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Journal of the Academy of Marketing Science
122
Journal of economic behavior & organization : JEBO
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The journal of business & industrial marketing
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Journal of marketing
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Journal of marketing communications
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Journal of retailing and consumer services
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Economics letters
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ECONIS (ZBW)
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1
Using social and economic
incentives
to discourage Chinese suppliers from product adulteration
Tang, Christopher S.
;
Babich, Volodymyr
- In:
Business horizons
57
(
2014
)
4
,
pp. 497-508
Persistent link: https://www.econbiz.de/10010400525
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2
Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn
;
Faulds, David J.
- In:
Business horizons
52
(
2009
)
4
,
pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
Saved in:
3
A brand is forever! : a framework for revitalizing declining and dead brands
Thomas, Sunil
;
Kohli, Chiranjeev
- In:
Business horizons
52
(
2009
)
4
,
pp. 377-386
Persistent link: https://www.econbiz.de/10003865702
Saved in:
4
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
Saved in:
5
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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6
Stealth marketing as a strategy
Roy, Abhijit
;
Chattopadhyay, Satya P.
- In:
Business horizons
53
(
2010
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10003953181
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7
The marketing concept in perspective
McGee, Lynn W.
;
Spiro, Rosann L.
- In:
Business horizons
31
(
1988
)
3
,
pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
Saved in:
8
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
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9
Gaining strategic marketing advantage
Cravens, David W.
- In:
Business horizons
31
(
1988
)
5
,
pp. 44-54
Persistent link: https://www.econbiz.de/10003519758
Saved in:
10
Strategic forces affecting marketing strategy
Cravens, David W.
- In:
Business horizons
29
(
1986
)
5
,
pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
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