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Business horizons
Bangladesh journal of political economy
688
The Bangladesh development studies : the journal of the Bangladesh Institute of Development Studies
564
Journal of business research : JBR
353
Industrial marketing management : the international journal for industrial and high-tech firms
266
SpringerLink / Bücher
237
Journal of strategic marketing
195
Europäische Hochschulschriften / 5
153
Journal of marketing
153
European journal of marketing : EJM
148
Policy research working paper : WPS
148
World Bank E-Library Archive
147
Research report / Bangladesh Institute of Development Studies
130
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
126
Journal of marketing management : MM
125
Journal of the Academy of Marketing Science
122
The journal of business & industrial marketing
114
Journal of marketing communications
108
Springer eBook Collection
102
World Bank Policy Research Working Paper
93
Journal of retailing and consumer services
91
Marketing intelligence & planning
90
Political economy : journal of the Bangladesh Economic Association
88
Working Papers / eSocialSciences
87
MPRA Paper
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Gabler Edition Wissenschaft
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
IFPRI discussion paper
74
European Journal of Marketing
71
Marketing Intelligence & Planning
71
Working paper / National Bureau of Economic Research, Inc.
70
Research monograph
68
The journal of development studies : JDS
68
NBER working paper series
66
Discussion paper series / IZA
64
The journal of developing areas
64
CPD Working Paper
62
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60
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ECONIS (ZBW)
92
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1
The marketing concept in perspective
McGee, Lynn W.
;
Spiro, Rosann L.
- In:
Business horizons
31
(
1988
)
3
,
pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
Saved in:
2
Gaining strategic marketing advantage
Cravens, David W.
- In:
Business horizons
31
(
1988
)
5
,
pp. 44-54
Persistent link: https://www.econbiz.de/10003519758
Saved in:
3
Strategic forces affecting marketing strategy
Cravens, David W.
- In:
Business horizons
29
(
1986
)
5
,
pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
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4
Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn
;
Faulds, David J.
- In:
Business horizons
52
(
2009
)
4
,
pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
Saved in:
5
A brand is forever! : a framework for revitalizing declining and dead brands
Thomas, Sunil
;
Kohli, Chiranjeev
- In:
Business horizons
52
(
2009
)
4
,
pp. 377-386
Persistent link: https://www.econbiz.de/10003865702
Saved in:
6
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
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7
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
8
Stealth marketing as a strategy
Roy, Abhijit
;
Chattopadhyay, Satya P.
- In:
Business horizons
53
(
2010
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10003953181
Saved in:
9
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
10
Using "biztainment" to gain competitive advantage
Newsom, Mi Kyong
;
Collier, David A.
;
Olsen, Eric O.
- In:
Business horizons
52
(
2009
)
2
,
pp. 167-176
Persistent link: https://www.econbiz.de/10003855810
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