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Business horizons
Journal of business research : JBR
450
SpringerLink / Bücher
265
Journal of retailing and consumer services
221
International journal of internet marketing and advertising : IJIMA
214
Corporate communications : an international journal
201
Journal of Communication Management
183
Journal of marketing communications
171
Journal of advertising research
165
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
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145
Springer eBook Collection
130
International journal of advertising : the review of marketing communications
129
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
123
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
111
Tourism management : research, policies, practice
110
International journal of hospitality management
109
Journal of business ethics : JOBE
109
International journal of advertising : the quarterly review of marketing communications
107
Journal of internet commerce
106
Journal of promotion management : JPM
104
Management science : journal of the Institute for Operations Research and the Management Sciences
104
International journal of electronic marketing and retailing : IJEMR
101
Information systems research : ISR
97
Journal of promotion management : innovations in planning and applied research
94
Corporate Communications: An International Journal
93
Technological forecasting & social change : an international journal
90
Psychology & marketing
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Cogent business & management
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Journal of travel and tourism marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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European journal of marketing : EJM
78
Marketing intelligence & planning
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International journal of sports marketing & sponsorship
77
Electronic commerce research
76
Research
76
International journal of business information systems : IJBIS
75
Journal of management information systems : JMIS
70
International journal of e-business research : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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1
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
2
Inside your social media ring : how to optimize online corporate reputation
Floreddu, Paola Barbara
;
Cabiddu, Francesca
;
Evaristo, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
Saved in:
3
Employer branding and CSR communication in online recruitment advertising
Puncheva-Michelotti, Petya
;
Hudson, Sarah
;
Jin, Gewen
- In:
Business horizons
61
(
2018
)
4
,
pp. 643-651
Persistent link: https://www.econbiz.de/10011883640
Saved in:
4
Developing effective e-recruiting websites : insights for managers from marketers
Maurer, Steven D.
;
Liu, Yuping
- In:
Business horizons
50
(
2007
)
4
,
pp. 305-314
Persistent link: https://www.econbiz.de/10003494737
Saved in:
5
Click-and-mortar SMEs : attracting customers to your
website
Lahuerta Otero, Eva
;
Muñoz Gallego, Pablo A.
;
Pratt, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 729-736
Persistent link: https://www.econbiz.de/10010433297
Saved in:
6
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Saved in:
7
Sponsorship
relationships as strategic alliances : a life cycle model approach
Urriolagoitia, Lourdes
;
Planellas, Marcel
- In:
Business horizons
50
(
2007
)
2
,
pp. 157-166
Persistent link: https://www.econbiz.de/10003425880
Saved in:
8
Evaluating
sponsorship
through the lens of the resource-based view : the potential for sustained competitive advantage
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Turner, Brian A.
- In:
Business horizons
59
(
2016
)
2
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011451875
Saved in:
9
Guidelines for
sponsorship
signaling within socially complex markets
Lin, Hsin-Chen
;
Bruning, Patrick F.
- In:
Business horizons
67
(
2024
)
1
,
pp. 19-30
Persistent link: https://www.econbiz.de/10014456139
Saved in:
10
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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