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Business horizons
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ECONIS (ZBW)
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1
You’ve been tagged! (then again, maybe not) : employers and Facebook
Smith, William P.
;
Kidder, Deborah L.
- In:
Business horizons
53
(
2010
)
5
,
pp. 491-499
Persistent link: https://www.econbiz.de/10008655744
Saved in:
2
Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn
;
Faulds, David J.
- In:
Business horizons
52
(
2009
)
4
,
pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
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3
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
Saved in:
4
Fan-centric social media : the Xiaomi phenomenon in China
Shih, Chao-ching
;
Lin, Tom M. Y.
;
Luarn, Pin
- In:
Business horizons
57
(
2014
)
3
,
pp. 349-358
Persistent link: https://www.econbiz.de/10010359482
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5
Clear, conspicuous, and concise : disclosures and Twitter word-of-mouth
Burkhalter, Janée N.
;
Wood, Natalie T.
;
Tryce, Stephanie A.
- In:
Business horizons
57
(
2014
)
3
,
pp. 319-328
Persistent link: https://www.econbiz.de/10010359561
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6
Digital marketing and social media : why bother?
Tiago, Maria Teresa Borges
;
Cristóvão Veríssimo, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 703-708
Persistent link: https://www.econbiz.de/10010433306
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7
Guest editors' perspective: Followers, likes, and page clicks : oh my! ; a new frontier for social media in Western Europe
Cravens, Karen S.
;
Oliver, Elizabeth Goad
;
Perryman, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 691-693
Persistent link: https://www.econbiz.de/10010433312
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8
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
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9
Social entrepreneurship and digital platforms : crowdfunding in the sharing-economy era
Chandna, Vallari
- In:
Business horizons
65
(
2022
)
1
,
pp. 21-31
Persistent link: https://www.econbiz.de/10012939470
Saved in:
10
Consumer social voice in the age of social media : segmentation profiles and relationship marketing strategies
Melancon, Joanna Phillips
;
Dalakas, Vassilis
- In:
Business horizons
61
(
2018
)
1
,
pp. 157-167
Persistent link: https://www.econbiz.de/10011809010
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