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The use of social media to detect corporate fraud : a case study approach
Xiong, Feng; Chapple, Larelle; Yin, Haiying - In: Business horizons 61 (2018) 4, pp. 623-633
Persistent link: https://www.econbiz.de/10011883632
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Social media and human need satisfaction : implications for social media marketing
Zhu, Yu-Qian; Chen, Houn-Gee - In: Business horizons 58 (2015) 3, pp. 335-345
Persistent link: https://www.econbiz.de/10011286499
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A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger; McManus, Kristy - In: Business horizons 58 (2015) 5, pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
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Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
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Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella; Massa, Silvia; Testa, Stefania - In: Business horizons 57 (2014) 3, pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
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Social media and related technology : drivers of change in managing the contemporary sales force
Moncrief, William C.; Marshall, Greg W.; Rudd, John M. - In: Business horizons 58 (2015) 1, pp. 45-55
Persistent link: https://www.econbiz.de/10010476151
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Managing social media crises with your customers : the good, the bad, and the ugly
Grégoire, Yany; Salle, Audrey; Tripp, Thomas M. - In: Business horizons 58 (2015) 2, pp. 173-182
Persistent link: https://www.econbiz.de/10010497515
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Inside your social media ring : how to optimize online corporate reputation
Floreddu, Paola Barbara; Cabiddu, Francesca; Evaristo, … - In: Business horizons 57 (2014) 6, pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
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Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida; Gonçalves, Helena Martins - In: Business horizons 57 (2014) 6, pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
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Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves; Salgueiro, Maria de Fátima; … - In: Business horizons 57 (2014) 6, pp. 695-702
Persistent link: https://www.econbiz.de/10010433309