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The price is right? : guidelines for pricing to enhance profitability
Kohli, Chiranjeev; Suri, Rajneesh - In: Business horizons 54 (2011) 6, pp. 563-573
Persistent link: https://www.econbiz.de/10009381878
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Make pricing power a strategic priority for your business
Liozu, Stephan - In: Business horizons 62 (2019) 1, pp. 117-128
Persistent link: https://www.econbiz.de/10011995674
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Using product design strategically to create deeper consumer connections
Noble, Charles H.; Kumar, Minu - In: Business horizons 51 (2008) 5, pp. 441-450
Persistent link: https://www.econbiz.de/10003766732
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Efficiency, effectiveness, emergence : the three stages of designing for consumers
Berthon, Pierre R.; Pitt, Leyland F. - In: Business horizons 53 (2010) 4, pp. 419-425
Persistent link: https://www.econbiz.de/10003989590
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Designing a dangerous unicorn : lessons from the Theranos case
Straker, Karla; Peel, Sean; Nusem, Erez; Wrigley, Cara - In: Business horizons 64 (2021) 4, pp. 525-536
Persistent link: https://www.econbiz.de/10012590517
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Design thinking for innovation : considering distinctions, fit, and use in firms
Nakata, Cheryl - In: Business horizons 63 (2020) 6, pp. 763-772
Persistent link: https://www.econbiz.de/10012388357
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The six pricing myths that kill profits
Hinterhuber, Andreas - In: Business horizons 59 (2016) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10011422841
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Is innovation in pricing your next source of competitive advantage?
Hinterhuber, Andreas; Liozu, Stephan M. - In: Business horizons 57 (2014) 3, pp. 413-423
Persistent link: https://www.econbiz.de/10010359472
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Razor-and-blades pricing revisited
Dhebar, Anirudh - In: Business horizons 59 (2016) 3, pp. 303-310
Persistent link: https://www.econbiz.de/10011488387
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Using advertising and price to mitigate losses in a product-harm crisis
Cleeren, Kathleen - In: Business horizons 58 (2015) 2, pp. 157-162
Persistent link: https://www.econbiz.de/10010497518