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Marketing im "Netz" : Herausfo...
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Business horizons
Journal of business research : JBR
839
The journal of brand management : an international journal
563
Journal of retailing and consumer services
430
SpringerLink / Bücher
419
The journal of product & brand management
395
International journal of internet marketing and advertising : IJIMA
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Journal of marketing communications
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International journal of hospitality management
182
Industrial marketing management : the international journal for industrial and high-tech firms
167
Journal of advertising research
166
Springer eBook Collection
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International journal of advertising : the review of marketing communications
159
Psychology & marketing
158
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
150
European journal of marketing : EJM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
148
Marketing intelligence & planning
147
Journal of strategic marketing
143
Journal of marketing management : MM
135
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
135
Asia Pacific journal of marketing and logistics
130
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
129
Tourism management : research, policies, practice
125
Journal of promotion management : innovations in planning and applied research
124
Journal of marketing
122
Journal of the Academy of Marketing Science
113
International journal of electronic marketing and retailing : IJEMR
110
Cogent business & management
105
Journal of promotion management : JPM
105
International journal of advertising : the quarterly review of marketing communications
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of marketing research : JMR
97
International journal of contemporary hospitality management
94
The IUP journal of brand management : IJBRM
93
Information systems research : ISR
92
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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1
Entifying your brand among Twitter-using millennials
Sashittal, Hemant Chaitanya
;
Hodis, Monica
; …
- In:
Business horizons
58
(
2015
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011286500
Saved in:
2
Designing branded mobile apps : fundamentals and recommendations
Zhao, Zhenzhen
;
Balagué, Christine
- In:
Business horizons
58
(
2015
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10011286505
Saved in:
3
What women want : creation of a luxury brand
Park, Judy
- In:
Business horizons
57
(
2014
)
2
,
pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
Saved in:
4
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
5
Re-branding brand genericide
Cova, Bernard
- In:
Business horizons
57
(
2014
)
3
,
pp. 359-369
Persistent link: https://www.econbiz.de/10010359481
Saved in:
6
Will social media kill branding?
Kohli, Chiranjeev
;
Suri, Rajneesh
;
Kapoor, Anuj
- In:
Business horizons
58
(
2015
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10010476152
Saved in:
7
Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
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8
Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
Saved in:
9
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
10
Building acquaintance brands via Snapchat for the college student market
Sashittal, Hemant Chaitanya
;
DeMar, Michael
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011451889
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