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If you can’t beat them, let them join : the development of strategies to foster consumers’ co-creative practices
Nuttavuthisit, Krittinee - In: Business horizons 53 (2010) 3, pp. 315-324
Persistent link: https://www.econbiz.de/10003981067
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Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.; McColl-Kennedy, Janet R. - In: Business horizons 58 (2015) 4, pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
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Crowded identity : managing crowdsourcing initiatives to maximize value for participants through identity creation
Fedorenko, Ivan; Berthon, Pierre R.; Rabinovich, Tamara - In: Business horizons 60 (2017) 2, pp. 155-165
Persistent link: https://www.econbiz.de/10011653551
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The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric; Jap, Sandy D. - In: Business horizons 60 (2017) 4, pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
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Value co-creation in web-based multisided platforms : a conceptual framework and implications for business model design
Oliveira, Daniel Thomé de; Cortimiglia, Marcelo Nogueira - In: Business horizons 60 (2017) 6, pp. 747-758
Persistent link: https://www.econbiz.de/10011771751
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Game on : engaging customers and employees through gamification
Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 59 (2016) 1, pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
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Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella; Massa, Silvia; Testa, Stefania - In: Business horizons 57 (2014) 3, pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
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Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian; Karahanna, Elena; Watson, Richard T. - In: Business horizons 54 (2011) 3, pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
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Strategic value curve analysis : diagnosing and improving customer value propositions
Sheehan, Norman T.; Bruni-Bossio, Vince - In: Business horizons 58 (2015) 3, pp. 317-324
Persistent link: https://www.econbiz.de/10011286504
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Rethinking customer relationships
Bettencourt, Lance A.; Blocker, Christopher P.; … - In: Business horizons 58 (2015) 1, pp. 99-108
Persistent link: https://www.econbiz.de/10010476146