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How far can luxury brands travel? : avoiding the pitfalls of luxury brand extension
Reddy, Mergen; Terblanche, Nic; Pitt, Leyland F.; … - In: Business horizons 52 (2009) 2, pp. 187-197
Persistent link: https://www.econbiz.de/10003855825
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What women want : creation of a luxury brand
Park, Judy - In: Business horizons 57 (2014) 2, pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
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Legitimately luxurious : creating authentic luxury brands
Goldstein, Guy A.; Carpenter, Gregory S. - In: Business horizons 65 (2022) 5, pp. 631-642
Persistent link: https://www.econbiz.de/10013383192
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Abundant rarity : the key to luxury growth
Kapferer, Jean-Noël - In: Business horizons 55 (2012) 5, pp. 453-462
Persistent link: https://www.econbiz.de/10009623107
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Reduce product counterfeiting : an integrated approach
Wilcock, Anne E.; Boys, Kathryn A. - In: Business horizons 57 (2014) 2, pp. 279-288
Persistent link: https://www.econbiz.de/10010358712
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The artification of luxury : from artisans to artists
Kapferer, Jean-Noël - In: Business horizons 57 (2014) 3, pp. 371-380
Persistent link: https://www.econbiz.de/10010359480
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Dupe influencers exploiting social media to peddle luxury fakes
Chaudhry, Peggy E. - In: Business horizons 65 (2022) 6, pp. 719-727
Persistent link: https://www.econbiz.de/10013438516
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How to brand your private labels
Geyskens, Inge; Keller, Kristopher Oliver; Dekimpe, … - In: Business horizons 61 (2018) 3, pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
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Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.; Gao, Tao; Sultan, Fareena; Pagani, … - In: Business horizons 55 (2012) 5, pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
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Dual branding strategy for a successful new product launch in China
Pong Yuen Lam; Chan, Annie; Gopaoco, Hannie; Oh, Kevin; … - In: Business horizons 56 (2013) 5, pp. 583-589
Persistent link: https://www.econbiz.de/10010125840