//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Social Media Marketing Strateg...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
57
Online-Marketing
57
Social Web
51
Social web
51
Marketing management
48
Marketingmanagement
48
Consumer behaviour
32
Konsumentenverhalten
32
Beziehungsmarketing
25
Relationship marketing
25
Social media
22
Brand management
21
Markenführung
21
Marketing
15
Viral marketing
13
Virales Marketing
13
Brand
10
Brand image
10
Markenimage
10
USA
10
United States
9
Markenartikel
8
E-commerce
7
Electronic Commerce
7
Social network
7
Soziales Netzwerk
7
Strategic management
7
Strategisches Management
7
Branding
6
Facebook
6
Marketing strategy
6
Online retailing
6
Online-Handel
6
Social media marketing
6
Digital marketing
5
Digitalisierung
5
Digitization
5
Mobile Business
5
Mobile Marketing
5
Mobile business
5
more ...
less ...
Online availability
All
Undetermined
50
Type of publication
All
Article
99
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
97
Aufsatz in Zeitschrift
97
Conference paper
6
Konferenzbeitrag
6
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
100
Author
All
Pitt, Leyland F.
6
Berthon, Pierre R.
4
Haenlein, Michael
4
Kaplan, Andreas M.
4
Campbell, Colin L.
3
Mangold, W. Glynn
3
Berman, Barry
2
Bizzi, Lorenzo
2
Bruning, Patrick F.
2
Chaudhry, Peggy E.
2
Cravens, David W.
2
Crittenden, Victoria Lynn
2
Czaplewski, Andrew J.
2
Dalsace, Frédéric
2
Faulds, David J.
2
Ferraro, Carla
2
Jewell, Robert D.
2
Key, Thomas Martin
2
Kohli, Chiranjeev
2
Lin, Hsin-Chen
2
Mills, Adam J.
2
O'Connor, Kimberly W.
2
Paniagua, Jordi
2
Sands, Sean
2
Sashittal, Hemant Chaitanya
2
Schmidt, Gordon B.
2
Swarna, Hepsi
2
Zamudio, César
2
Baker, Colin R.
1
Bal, Anjali S.
1
Balagué, Christine
1
Bencherki, Nicolas
1
Berthon, Jean-Paul
1
Beverland, Michael
1
Bogers, Marcel L. A. M.
1
Bohnsack, René
1
Boon, Edward
1
Borin, Norm
1
Botha, Elsamari
1
Bourgoin, Alaric
1
more ...
less ...
Published in...
All
Business horizons
Journal of business research : JBR
619
SpringerLink / Bücher
314
Industrial marketing management : the international journal for industrial and high-tech firms
300
Journal of retailing and consumer services
256
Journal of strategic marketing
222
International journal of internet marketing and advertising : IJIMA
221
Journal of marketing communications
209
European journal of marketing : EJM
161
Journal of marketing management : MM
160
Journal of advertising research
158
Springer eBook Collection
148
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
147
Journal of marketing
145
Management science : journal of the Institute for Operations Research and the Management Sciences
141
Journal of the Academy of Marketing Science
140
Marketing intelligence & planning
134
International journal of advertising : the review of marketing communications
131
Europäische Hochschulschriften / 5
129
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
127
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
122
The journal of business & industrial marketing
118
International journal of hospitality management
116
International journal of technology marketing : IJTMkt
100
International journal of electronic marketing and retailing : IJEMR
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
95
The journal of brand management : an international journal
95
Cogent business & management
93
The journal of product & brand management
93
Tourism management : research, policies, practice
93
Psychology & marketing
91
Information systems research : ISR
90
Journal of promotion management : innovations in planning and applied research
88
Technological forecasting & social change : an international journal
85
Journal of marketing research : JMR
83
Gabler Edition Wissenschaft
81
Journal of internet commerce
81
European Journal of Marketing
80
Marketing Intelligence & Planning
80
more ...
less ...
Source
All
ECONIS (ZBW)
100
Showing
1
-
10
of
100
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
2
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
3
Business strategy and the management of digital marketing
Olson, Eric M.
;
Olson, Kai M.
;
Czaplewski, Andrew J.
; …
- In:
Business horizons
64
(
2021
)
2
,
pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
Saved in:
4
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
5
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
6
Paid search : the innovation that changed the web
Laffey, Des
- In:
Business horizons
50
(
2007
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10003462998
Saved in:
7
Developing effective e-recruiting websites : insights for managers from marketers
Maurer, Steven D.
;
Liu, Yuping
- In:
Business horizons
50
(
2007
)
4
,
pp. 305-314
Persistent link: https://www.econbiz.de/10003494737
Saved in:
8
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
Saved in:
9
Selling to millennials with online reviews
Mangold, W. Glynn
;
Smith, Katherine Taken
- In:
Business horizons
55
(
2012
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10009522397
Saved in:
10
If you love something, let it go mobile : mobile marketing and mobile social media 4x4
Kaplan, Andreas M.
- In:
Business horizons
55
(
2012
)
2
,
pp. 129-139
Persistent link: https://www.econbiz.de/10009522399
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->