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Strategic management
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90
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69
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69
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51
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Pitt, Leyland F.
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Business horizons
SpringerLink / Bücher
2,874
Journal of business research : JBR
1,678
Journal of retailing and consumer services
913
Springer eBook Collection
874
Industrial marketing management : the international journal for industrial and high-tech firms
839
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602
Europäische Hochschulschriften / 5
592
Technological forecasting & social change : an international journal
535
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507
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481
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400
Journal of strategic marketing
387
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352
The journal of business & industrial marketing
349
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340
Journal of the Academy of Marketing Science
333
Online Information Review
333
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
329
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Tourism management : research, policies, practice
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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The service industries journal
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ECONIS (ZBW)
311
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1
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
2
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
3
Blogging : a new play in your marketing game plan
Singh, Tanuja
;
Veron-Jackson, Liza
;
Cullinane, Joe
- In:
Business horizons
51
(
2008
)
4
,
pp. 281-292
Persistent link: https://www.econbiz.de/10003746826
Saved in:
4
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
5
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
6
Circle mapping your firm's growth strategy
Bruni-Bossio, Vincent
;
Sheehan, Norman T.
;
Willness, …
- In:
Business horizons
61
(
2018
)
2
,
pp. 285-296
Persistent link: https://www.econbiz.de/10011809172
Saved in:
7
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
8
Customer loyalty through social networks : lessons from Zara on
Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Saved in:
9
Say yes to
Facebook
and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
Saved in:
10
Everyday talk and convincing conversations : utilizing strategic internal communication
Omilion-Hodges, Leah M.
;
Baker, Colin R.
- In:
Business horizons
57
(
2014
)
3
,
pp. 435-445
Persistent link: https://www.econbiz.de/10010359466
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