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It's a secret : marketing value and the denial of availability
Hannah, David; Parent, Michael; Pitt, Leyland F.; … - In: Business horizons 57 (2014) 1, pp. 49-59
Persistent link: https://www.econbiz.de/10010243469
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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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Stealth marketing as a strategy
Roy, Abhijit; Chattopadhyay, Satya P. - In: Business horizons 53 (2010) 1, pp. 69-79
Persistent link: https://www.econbiz.de/10003953181
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Blogging : a new play in your marketing game plan
Singh, Tanuja; Veron-Jackson, Liza; Cullinane, Joe - In: Business horizons 51 (2008) 4, pp. 281-292
Persistent link: https://www.econbiz.de/10003746826
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Why pass on viral messages? : Because they connect emotionally
Dobele, Angela; Lindgreen, Adam; Beverland, Michael; … - In: Business horizons 50 (2007) 4, pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
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The marketing concept in perspective
McGee, Lynn W.; Spiro, Rosann L. - In: Business horizons 31 (1988) 3, pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
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Gaining strategic marketing advantage
Cravens, David W. - In: Business horizons 31 (1988) 5, pp. 44-54
Persistent link: https://www.econbiz.de/10003519758
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Strategic forces affecting marketing strategy
Cravens, David W. - In: Business horizons 29 (1986) 5, pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
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Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar; Eisingerich, Andreas B; Gillingwater, Richard - In: Business horizons 66 (2023) 5, pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
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More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.; Farrell, Justine Rapp - In: Business horizons 63 (2020) 4, pp. 469-479
Persistent link: https://www.econbiz.de/10012287569