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Pitt, Leyland F.
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5
Mangold, W. Glynn
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Business horizons
Journal of business research : JBR
2,034
Journal of retailing and consumer services
1,090
SpringerLink / Bücher
1,079
Industrial marketing management : the international journal for industrial and high-tech firms
848
The journal of brand management : an international journal
659
International journal of hospitality management
502
Journal of strategic marketing
445
The journal of product & brand management
442
Technological forecasting & social change : an international journal
411
Journal of the Academy of Marketing Science
378
Psychology & marketing
376
European journal of marketing : EJM
366
Journal of marketing management : MM
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Springer eBook Collection
361
Tourism management : research, policies, practice
358
Journal of marketing
355
The journal of business & industrial marketing
345
Journal of marketing communications
333
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
311
Journal of travel and tourism marketing
311
Marketing intelligence & planning
310
The service industries journal
302
The journal of services marketing
293
Asia Pacific journal of marketing and logistics
292
Management science : journal of the Institute for Operations Research and the Management Sciences
285
International journal of internet marketing and advertising : IJIMA
281
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
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Cogent business & management
247
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Gabler Edition Wissenschaft
239
International journal of contemporary hospitality management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
239
European Journal of Marketing
235
Information systems research : ISR
223
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
217
Journal of marketing research : JMR
214
Journal of hospitality marketing & management
209
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ECONIS (ZBW)
224
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1
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
2
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
3
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
4
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
5
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Saved in:
6
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
7
Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Saved in:
8
Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
Saved in:
9
Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.
;
McColl-Kennedy, Janet R.
- In:
Business horizons
58
(
2015
)
4
,
pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
Saved in:
10
The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric
;
Jap, Sandy D.
- In:
Business horizons
60
(
2017
)
4
,
pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
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