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Consumer preferences for human uniqueness in marketing communications

Davidson, Alexander; Laroche, Michel - In: Journal of marketing communications 24 (2018) 5, pp. 506-517

Persistent link: https://www.econbiz.de/10011880798

Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro

Loureiro, Sandra Maria Correia; Koo, Dong-Mo - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 208-213

Persistent link: https://www.econbiz.de/10011891457

Fans club brand relationship : football passion

Cayolla, Ricardo; Loureiro, Sandra Maria Correia - In: International journal of business and globalisation : IJBG 12 (2014) 1, pp. 82-97

Persistent link: https://www.econbiz.de/10010393559

New advertising formats : how persuasion knowledge affects consumer responses

Pelsmacker, Patrick de; Neijens, Peter C. - In: Journal of marketing communications 18 (2012) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10009508037

Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments

Loureiro, Sandra Maria Correia; Koo, Dong-mo; Ribeiro, Lara - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 435-459

Persistent link: https://www.econbiz.de/10010408597

How consumers' values influence responses to male and female gender role stereotyping in advertising

De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 893-913

Persistent link: https://www.econbiz.de/10012492611

Consumers' acceptance of social commerce during COVID-19 lockdown

Sheikh, Zaryab; Ghaffar, Abdul; Islam, Tahir; Sheikh, … - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 210-230

Persistent link: https://www.econbiz.de/10014251313

Digital influencer marketing : how message credibility and media credibility affect trust and impulsive buying

Shamim, Komal; Islam, Tahir - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 601-626

Persistent link: https://www.econbiz.de/10013415460

The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)

Ghaffar, Abdul; Islam, Tahir; Kincl, Tomas; Hakeem, Abdul; … - In: Journal of global scholars of marketing science : … 33 (2023) 3, pp. 475-494

Persistent link: https://www.econbiz.de/10014319623

Predicting luxury purchases : a new comprehensive framework and research roadmap

Al-Issa, Nermain; Dens, Nathalie; Moons, Ingrid; Ali, Omar - In: Cogent business & management 11 (2024) 1, pp. 1-26

The present paper is a systematic review that brings together and systematizes the articles on luxury marketing based on the target segment’s religion. Religion is believed to guide consumers’ judgments and decisions toward luxury. The mainstream marketing literature has not focused properly...

Persistent link: https://www.econbiz.de/10014536205