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Brand placement in text : the short- and long-term effects of placement modality and need for cognition

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704

Persistent link: https://www.econbiz.de/10011799694

Will ethical consumers sustain their values in the global credit crunch?

Carrigan, Marylyn; Pelsmacker, Patrick de - In: International marketing review 26 (2009) 6, pp. 674-687

Persistent link: https://www.econbiz.de/10009523938

The impact of user emotions on intentions to continue using online food delivery applications : the influence of application quality attributes

Handayani, Putu Wuri; Azzizah, Safa Fathya; Annisa, Audrey - In: Cogent business & management 9 (2022) 1, pp. 1-20

This study analyzes the quality attributes to online food delivery applications (OFD) that affect users' emotions and their continuous use intentions according to the pleasure-arousal-dominance and stimulus-organism-response theories. The study employs a mixed methods approach. The data...

Persistent link: https://www.econbiz.de/10014441944

Impulse buying during flash sales in the online marketplace

Lamis, Saffanah Fausta; Handayani, Putu Wuri; Fitriani, … - In: Cogent business & management 9 (2022) 1, pp. 1-20

Flash sales can be an opportunity for online marketplaces to stimulate impulse buying. This study aims to determine the factors that influence impulse buying from a flash sale in the online marketplace. Stimulus-Organism-Response, Pleasure-Arousal-Dominance and Competitive Arousal Model are used...

Persistent link: https://www.econbiz.de/10014429226

How consumers' values influence responses to male and female gender role stereotyping in advertising

De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 893-913

Persistent link: https://www.econbiz.de/10012492611

Role of user-created programs in online game consumer behavior

Kim, Sang Jin; Kim, Kyung Hoon; Lee, Chang Han - In: Journal of global scholars of marketing science : … 26 (2016) 3, pp. 217-226

Persistent link: https://www.econbiz.de/10011594169

Sports sponsorship effects on customer equity : an Asian market application

Liu, Honglei; Kim, Kyung Hoon; Choi, Yung Kyun; Kim, … - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 307-326

Persistent link: https://www.econbiz.de/10011342930

Diffusion of moral behavior on a collaborative consumption platform : dual mechanisms of deindividuation and self-presentation

Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 167-185

Persistent link: https://www.econbiz.de/10014251310

The effect of B2B service experience on repurchase intention : focus on roles of organizational agility and customer knowledge sharing

Jang, Seochul; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 645-659

Persistent link: https://www.econbiz.de/10013415464

An exploratory study on the perceived agility by consumers in luxury brand omni-channel

Son, Sang-Chul; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 154-166

Persistent link: https://www.econbiz.de/10013541974