//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of advertising"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Dennis, Charles"
~person:"Diehl, Sandra"
~person:"Handayani, Putu Wuri"
~person:"Kim, Kyung Hoon"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Customer satisfaction"
~subject:"Globalization"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Werbung"
~subject:"brand personality"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 25 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Globalization
Internationales Marketing
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Werbung
brand personality
Consumer behaviour
73
Brand management
18
Markenführung
18
Advertising effects
12
Werbewirkung
12
Brand image
11
Markenimage
11
Globalisierung
10
Advertising
9
Beziehungsmarketing
9
Cultural identity
9
Fashion
9
Kulturelle Identität
9
Relationship marketing
9
Brand
8
International marketing
8
Welt
8
World
8
Customer value
7
Emotion
7
Kundenwert
7
Kundenzufriedenheit
7
Online-Handel
7
Einzelhandel
6
Marketing management
6
Marketingmanagement
6
Retail trade
6
Sustainability
6
Culture
5
Dienstleistungsqualität
5
Indonesia
5
Indonesien
5
more ...
less ...
Online availability
All
Undetermined
46
Free
6
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
79
Aufsatz in Zeitschrift
79
Collection of articles of several authors
3
Conference paper
3
Konferenzbeitrag
3
Sammelwerk
3
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
79
Author
All
Dennis, Charles
Diehl, Sandra
Handayani, Putu Wuri
Kim, Kyung Hoon
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
40
Cleveland, Mark
17
Diamantopoulos, Adamantios
14
Septianto, Felix
14
Valette-Florence, Pierre
14
Richard, Marie-Odile
13
Bartikowski, Boris
12
Dens, Nathalie
11
Filieri, Raffaele
11
Seo, Yuri
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Kukar-Kinney, Monika
10
Veloutsou, Cleopatra
10
Beatty, Sharon E.
9
Chebat, Jean-Charles
9
Eisend, Martin
9
Gupta, Suraksha
9
Merchant, Altaf
9
Shukla, Paurav
9
Aiello, Gaetano
8
Choi, Jeonghye
8
Choi, Yung Kyun
8
Foroudi, Pantea
8
Geuens, Maggie
8
Gustafsson, Anders
8
Kim, Juran
8
Mattila, Anna S.
8
Melewar, T. C.
8
Paul, Justin
8
Taylor, Charles Raymond
8
Wiedmann, Klaus-Peter
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Bae, Joonheui
7
Christodoulides, George
7
more ...
less ...
Published in...
All
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of advertising
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of retailing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of promotion management : innovations in planning and applied research
6
International journal of consumer studies
4
International journal of hospitality management
4
International journal of retail & distribution management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of marketing communications
4
Journal of marketing management : MM
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
The journal of brand management : an international journal
4
Marketing letters : a journal of research in marketing
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
British journal of management
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
71
-
79
of
79
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
The moderating role of shopping trip type in store satisfaction formation
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of business research : JBR
78
(
2017
),
pp. 133-142
Persistent link: https://www.econbiz.de/10011736263
Saved in:
72
Role of user-created programs in online game consumer behavior
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
Saved in:
73
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
74
Diffusion of moral behavior on a collaborative consumption platform : dual mechanisms of deindividuation and self-presentation
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10014251310
Saved in:
75
The effect of B2B service experience on repurchase intention : focus on roles of organizational agility and customer knowledge sharing
Jang, Seochul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 645-659
Persistent link: https://www.econbiz.de/10013415464
Saved in:
76
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
77
An exploratory study on the perceived agility by consumers in luxury
brand
omni-channel
Son, Sang-Chul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 154-166
Persistent link: https://www.econbiz.de/10013541974
Saved in:
78
"I'm (not) offended by whom I see!" : the role of culture and model ethnicity in shaping consumers' responses toward offensive nudity advertising in Asia and Western Europe
Terlutter, Ralf
;
Diehl, Sandra
;
Koinig, Isabell
;
Chan, Kara
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10013362248
Saved in:
79
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
First
Prev
1
2
3
4
5
6
7
8
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->