//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Aiello, Gaetano"
~person:"Chae, Heeju"
~person:"Ghaffar, Abdul"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Brand image"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"International marketing"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 24 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Customer satisfaction
Dienstleistungsqualität
International marketing
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
73
Konsumentenverhalten
73
Brand management
27
Markenführung
27
Brand
16
Markenimage
16
Beziehungsmarketing
13
Relationship marketing
13
Advertising effects
10
Cultural identity
10
Kulturelle Identität
10
Social Web
10
Social web
10
Werbewirkung
10
Globalisierung
9
Globalization
9
Internationales Marketing
9
Internet marketing
9
Online-Handel
9
Online-Marketing
9
Welt
9
World
9
Advertising
6
Culture
6
Emotion
6
Kundenzufriedenheit
6
Werbung
6
Einzelhandel
5
Fashion
5
Indonesia
5
Indonesien
5
Internet
5
Product Placement
5
Product placement
5
more ...
less ...
Online availability
All
Undetermined
28
Free
4
Type of publication
All
Article
44
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
48
Collection of articles of several authors
4
Sammelwerk
4
Conference paper
3
Konferenzbeitrag
3
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
48
Author
All
Aiello, Gaetano
Chae, Heeju
Ghaffar, Abdul
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Ko, Eunju
33
Diamantopoulos, Adamantios
12
Kim, Kyung Hoon
11
Richard, Marie-Odile
8
Valette-Florence, Pierre
8
Chebat, Jean-Charles
7
Dwivedi, Yogesh Kumar
7
Teng, Lefa
7
Veloutsou, Cleopatra
7
Balaji, M. S.
6
Bang Nguyen Viet
6
Bartikowski, Boris
6
Choi, Jeonghye
6
Dens, Nathalie
6
Filieri, Raffaele
6
Gustafsson, Anders
6
Kim, Sang Jin
6
Kukar-Kinney, Monika
6
McLean, Graeme J.
6
Paul, Justin
6
Arslanagic-Kalajdzic, Maja
5
Christodoulides, George
5
Dennis, Charles
5
Dutta, Sujay
5
Flavián Blanco, Carlos
5
Foroudi, Pantea
5
Grohs, Reinhard
5
Gupta, Suraksha
5
Japutra, Arnold
5
Phau, Ian
5
Roy, Sanjit
5
Salo, Jari
5
Shukla, Paurav
5
Smit, Edith G.
5
Taylor, Charles Raymond
5
more ...
less ...
Published in...
All
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of promotion management : innovations in planning and applied research
World review of entrepreneurship, management and sustainable development
Journal of retailing and consumer services
13
International journal of retail & distribution management
3
Journal of promotion management : JPM
3
The journal of brand management : an international journal
3
International journal of consumer studies
2
International journal of hospitality management
2
International marketing review
2
Journal of electronic commerce research : JECR
2
Journal of global fashion marketing : JGfM
2
Journal of retailing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
The service industries journal
2
Baltic journal of management
1
EuroMed journal of business
1
International journal of business performance management
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of advertising
1
Journal of communication management
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of travel and tourism marketing
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Qualitative market research : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
48
Showing
1
-
10
of
48
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
2
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
3
Storyscaping in
fashion
brand
using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
4
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
5
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
6
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
7
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010408099
Saved in:
8
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010408205
Saved in:
9
A test of the effects of competition on consumer
brand
selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
Saved in:
10
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->