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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Chae, Heeju"
~person:"Ghaffar, Abdul"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Melewar, T. C."
~person:"Pelsmacker, Patrick de"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Customer satisfaction
Dienstleistungsqualität
Konsumentenverhalten
Markenartikel
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Online retailing
Retail trade
brand personality
Consumer behaviour
70
Brand management
25
Markenführung
25
Brand
15
Brand image
13
Markenimage
13
Beziehungsmarketing
11
Relationship marketing
11
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10
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10
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10
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10
Kulturelle Identität
10
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9
World
9
Online-Handel
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7
Internationales Marketing
7
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73
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5
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Chae, Heeju
Ghaffar, Abdul
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Melewar, T. C.
Pelsmacker, Patrick de
Ko, Eunju
41
Kim, Kyung Hoon
18
Cleveland, Mark
17
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Richard, Marie-Odile
13
Bartikowski, Boris
12
Septianto, Felix
12
Filieri, Raffaele
11
Teng, Lefa
11
Aiello, Gaetano
10
Balaji, M. S.
10
Chebat, Jean-Charles
10
Dens, Nathalie
10
Dwivedi, Yogesh Kumar
10
Kukar-Kinney, Monika
10
Seo, Yuri
10
Veloutsou, Cleopatra
10
Foroudi, Pantea
9
Gupta, Suraksha
9
Merchant, Altaf
9
Shukla, Paurav
9
Bang Nguyen Viet
8
Beatty, Sharon E.
8
Choi, Jeonghye
8
Geuens, Maggie
8
Gustafsson, Anders
8
Kim, Juran
8
Mattila, Anna S.
8
Paul, Justin
8
Taylor, Charles Raymond
8
Wiedmann, Klaus-Peter
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Bae, Joonheui
7
Christodoulides, George
7
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of promotion management : innovations in planning and applied research
World review of entrepreneurship, management and sustainable development
Journal of retailing and consumer services
14
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
Journal of marketing communications
5
Journal of promotion management : JPM
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
International journal of consumer studies
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of retail & distribution management
3
Psychology & marketing
3
Qualitative market research : an international journal
3
The marketing review
3
Corporate reputation review
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
EuroMed journal of business
2
International journal of internet marketing and advertising : IJIMA
2
International studies of management and organization
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
The service industries journal
2
Asia-Pacific journal of business administration
1
Baltic journal of management
1
Electronic commerce research
1
European business review
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
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ECONIS (ZBW)
73
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21
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
22
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
23
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
24
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar
;
Laroche, Michel
;
Paulin, Michèle
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Saved in:
25
Exploring
brand
identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
26
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
27
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
28
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
Saved in:
29
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
30
The impact of materialism and anti-consumption lifestyles on personal debt and account balances
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 654-664
Persistent link: https://www.econbiz.de/10010496158
Saved in:
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