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Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong; Kim, Chankon; Laroche, Michel; Lee, Hanjoon - In: Journal of business research : JBR 67 (2014) 3, pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
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How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
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The impact of brand value on brand competitiveness
Gupta, Suraksha; Gallear, David; Rudd, John M.; … - In: Journal of business research : JBR 112 (2020), pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
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Constitutive marketing : towards understanding brand community formation
Kilambi, Ana; Laroche, Michel; Richard, Marie-Odile - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
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Strategic brand management : archetypes for managing brands through paradoxes
Högström, Claes; Gustafsson, Anders; Tronvoll, Bård - In: Journal of business research : JBR 68 (2015) 2, pp. 391-404
Persistent link: https://www.econbiz.de/10010472558
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Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha; Malhotra, Naresh K.; Czinkota, Michael R. - In: Journal of business research : JBR 69 (2016) 12, pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
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Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 69 (2016) 3, pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
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Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
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Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar; Laroche, Michel; Paulin, Michèle - In: Journal of business research : JBR 69 (2016) 3, pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
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Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 103 (2019), pp. 219-221
Persistent link: https://www.econbiz.de/10012104187