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implementing AR on beauty and fashion products on the intention to continue using AR and shopping in e-commerce. The design of this …

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Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59

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Bae, Mikyeung - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 1059-1086

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Soomro, Suhaib Ahmed; Ghaffar, Abdul; Zaidi, Syed … - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 207-230

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Kilambi, Ana; Laroche, Michel; Richard, Marie-Odile - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 45-64

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Shin, Jiye; Chae, Heeju; Ko, Eunju - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 71-85

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Asti, Wilda Paras; Handayani, Putu Wuri; Azzahro, Fatimah - In: Journal of food products marketing : innovations in … 27 (2021) 3, pp. 157-171

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engagement with messages and brand success. Two eye-tracking experiments tested whether skepticism toward companies' cause …

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