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~isPartOf:"Cogent business & management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Ko, Eunju"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Beziehungsmarketing"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
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Beziehungsmarketing
Customer satisfaction
Konsumentenverhalten
Mode
Online retailing
Consumer behaviour
10
Fashion
7
Brand management
4
Customer value
4
Kundenwert
4
Markenführung
4
Relationship marketing
4
Social Web
4
Social web
4
purchase intention
4
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
customer equity
3
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2
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2
Clothing industry
2
Internet marketing
2
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Online-Marketing
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authenticity
2
fashion industry
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AHP
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Augmented reality marketing
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1
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Corporate Social Responsibility
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Ko, Eunju
Laroche, Michel
Pelsmacker, Patrick de
Verhoef, Peter C.
Kim, Kyung Hoon
8
Moschis, George P.
6
Loureiro, Sandra Maria Correia
5
Van Dat Tran
5
Aiello, Gaetano
4
Bae, Joonheui
4
Chun, Eunha
4
Chung, Christina
4
Islam, Tahir
4
Kim, Juran
4
Mathur, Anil
4
Wright, Len Tiu
4
Bang Nguyen Viet
3
Chen, Charlie C.
3
Chovancová, Miloslava
3
Ding Hooi Ting
3
Gaber, Hazem Rasheed
3
Ghaffar, Abdul
3
Handayani, Putu Wuri
3
Hunt, James M.
3
Jibril, Abdul Bashiru
3
Kaufmann, Hans Rüdiger
3
Kim, Wooyang
3
Koo, Dong-mo
3
Majeed, Mohammed
3
Makanyeza, Charles
3
Mattila, Pekka
3
Maziriri, Eugine Tafadzwa
3
Ng, Mark
3
Park, Seong-yeon
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Sharma, Bhuvanesh Kumar
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Tabash, Mosab I.
3
Vescovi, Tiziano
3
Abbasi, Amir Zaib
2
Abror, Abror
2
Abubakari, Aidatu
2
Ackerman, David
2
Al-Homaidi, Eissa A.
2
Almugari, Fatehi
2
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Cogent business & management
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
World review of entrepreneurship, management and sustainable development
Journal of business research : JBR
57
International journal of advertising : the quarterly review of marketing communications
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
ERIM report series research in management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of retailing
6
International journal of advertising : the review of marketing communications
5
International marketing review
5
Journal of marketing communications
5
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of the Academy of Marketing Science
4
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global fashion marketing : JGfM
2
Journal of interactive marketing
2
Marketing and multicultural diversity
2
Psychology & marketing
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Advances in culture, tourism and hospitality research
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Cross-cultural and critical perspectives on brands
1
Cross-cultural buyer behavior
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Econometric Institute research papers
1
Electronic commerce research
1
Emerald insight
1
European journal of marketing : EJM
1
European management journal
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
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ECONIS (ZBW)
13
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1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA
brand
marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
The influence of consumers' self-concept and perceived value on sustainable
fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
5
The effect of luxury
brand
erotic capital on luxury
brand
consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
6
Which content types increase participation in
fashion
social platforms?
Ko, Eunju
;
Chun, Eunha
;
Song, Sangah
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
Saved in:
7
A decision model development for crowdsourcing in the
fashion
industry
Chun, Eunha
;
Song, Sangah
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 411-425
Persistent link: https://www.econbiz.de/10010438486
Saved in:
8
Business transparency and willingness to act environmentally conscious behavior : applying the sustainable
fashion
evaluation system "Higg Index"
Chun, Eunha
;
Joung, Heerim
;
Lim, Young Ju
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10012549101
Saved in:
9
Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju
;
Chun, Eunha
;
Soong, Sangah
;
Mattila, Pekka
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10010519598
Saved in:
10
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA
brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
1
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