Similar Search Results

Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

Kin, Kyulim; Ko, Eunju; Lee, Mi-ah; Mattila, Pekka; … - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 350-364

Persistent link: https://www.econbiz.de/10010408194

Digital service innovation, customer engagement, and customer equity in AR marketing

Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466

Persistent link: https://www.econbiz.de/10012549102

How brand personality, brand identification and service quality influence service brand equity

Loureiro, Sandra Maria Correia; Costa-Lopes, Rui; … - In: Cogent business & management 1 (2014), pp. 1-12

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature … concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity … variables on brand equity perceived by consumers. Findings support the proposed model in the service industry revealing that …

Persistent link: https://www.econbiz.de/10012036305

Which content types increase participation in fashion social platforms?

Ko, Eunju; Chun, Eunha; Song, Sangah; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 297-313

Persistent link: https://www.econbiz.de/10010408104

Measures of perceived sustainability

Kim, Juran; Taylor, Charles Robert; Kim, Kyung Hoon; … - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 182-193

Persistent link: https://www.econbiz.de/10011302912

Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments

Loureiro, Sandra Maria Correia; Koo, Dong-mo; Ribeiro, Lara - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 435-459

Persistent link: https://www.econbiz.de/10010408597

Role of user-created programs in online game consumer behavior

Kim, Sang Jin; Kim, Kyung Hoon; Lee, Chang Han - In: Journal of global scholars of marketing science : … 26 (2016) 3, pp. 217-226

Persistent link: https://www.econbiz.de/10011594169

Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro

Loureiro, Sandra Maria Correia; Koo, Dong-Mo - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 208-213

Persistent link: https://www.econbiz.de/10011891457

Measuring social media impact on Impulse Buying Behavior

Singh, Prakash; Sharma, Bhuvanesh Kumar; Arora, Lokesh; … - In: Cogent business & management 10 (2023) 3, pp. 1-21

In today's ever-evolving business landscape, understanding the shifting buying behaviors of consumers has become a formidable challenge for businesses worldwide. To navigate these changes successfully, businesses are increasingly turning to Social Networking Sites (SNS) to attract, connect with,...

Persistent link: https://www.econbiz.de/10014506302

Diffusion of moral behavior on a collaborative consumption platform : dual mechanisms of deindividuation and self-presentation

Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 167-185

Persistent link: https://www.econbiz.de/10014251310