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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Roggeveen, Anne L."
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
22
Beziehungsmarketing
6
Relationship marketing
6
Einzelhandel
5
Retail trade
5
Ladengestaltung
3
Online retailing
3
Online-Handel
3
Store design
3
Brand management
2
Customer satisfaction
2
Dienstleistungsqualität
2
Internet marketing
2
Kundenzufriedenheit
2
Markenführung
2
Market segmentation
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
2
Preismanagement
2
Pricing strategy
2
Retailing
2
Sales promotion
2
Service quality
2
Social values
2
Soziale Werte
2
Target group
2
Verkaufsförderung
2
Zielgruppe
2
Ambient
1
Aromastoff
1
Atmospherics
1
Automotive industry
1
Beschaffung
1
Bibliometrics
1
Bibliometrie
1
Bio-Lebensmittel
1
Brand image
1
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20
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20
Aufsatz im Buch
2
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2
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English
22
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Roggeveen, Anne L.
Verhoef, Peter C.
Grewal, Dhruv
20
Palmatier, Robert W.
9
Breugelmans, Els
7
Nordfält, Jens
7
Campo, Katia
6
Haws, Kelly L.
6
Inman, J. Jeffrey
6
Kumar, V.
6
Schreier, Martin
6
Walker Reczek, Rebecca
6
White, Katherine
6
Ailawadi, Kusum L.
5
Barone, Michael J.
5
Bijmolt, Tammo H. A.
5
Biswas, Abhijit
5
Blut, Markus
5
Chandukala, Sandeep R.
5
Dahl, Darren W.
5
Fuchs, Christoph
5
Hamilton, Ryan
5
Herrmann, Andreas
5
Lehmann, Donald R.
5
Ma, Yu
5
MacInnis, Deborah J.
5
Neslin, Scott A.
5
Patrick, Vanessa M.
5
Reinartz, Werner J.
5
Biswas, Dipayan
4
Burton, Scot
4
Evanschitzky, Heiner
4
Fang, Eric
4
Geyskens, Inge
4
Hardesty, David M.
4
Hoffmann, Stefan
4
Houston, Mark B.
4
Hoyer, Wayne D.
4
Ittersum, Koert van
4
Kushwaha, Tarun
4
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of marketing
Journal of retailing
Marketing and multicultural diversity
Journal of business research : JBR
41
Journal of retailing and consumer services
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of promotion management : innovations in planning and applied research
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
MSI reports : working paper series
3
Marketing letters : a journal of research in marketing
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of marketing research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Review of marketing research
2
The journal of consumer marketing
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
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Source
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ECONIS (ZBW)
22
Showing
1
-
10
of
22
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date (newest first)
date (oldest first)
1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
3
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
Saved in:
4
Drivers of and barriers to organic purchase behavior
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 436-450
Persistent link: https://www.econbiz.de/10011377050
Saved in:
5
The impact of consumer confidence on store satisfaction and share of wallet formation
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10011377071
Saved in:
6
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
7
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
8
The contingent effects of semantic price cues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Lindsey-Mullikin, Joan
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 198-205
Persistent link: https://www.econbiz.de/10010402323
Saved in:
9
Editorial: Retail value-based pricing strategies : new times, new technologies, new consumers
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Compeau, Larry D.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10009513177
Saved in:
10
The impact of dynamic presentation format on consumer preferences for hedonic products and services
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Townsend, Claudia
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 34-49
Persistent link: https://www.econbiz.de/10011410745
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