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The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D. - In: Electronic commerce research 20 (2020) 4, pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
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Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick; Tuffin, Bruno - In: Electronic commerce research 18 (2018) 3, pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
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Who are the spoilers in social media marketing? Incremental learning of latent semantics for social spam detection
Song, Long; Lau, Raymond Yiu Keung; Kwok, Ron Chi-Wai; … - In: Electronic commerce research 17 (2017) 1, pp. 51-81
Persistent link: https://www.econbiz.de/10011699103
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Sponsored search auctions : an overview of research with emphasis on game theoretic aspects
Maillé, Patrick; Markakis, Evangelos; Naldi, Maurizio; … - In: Electronic commerce research 12 (2012) 3, pp. 265-300
Persistent link: https://www.econbiz.de/10009663939
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User reactions to search engines logos : investigating brand knowledge of web search engines
Jansen, Bernhard J.; Zhang, Lu; Mattila, Anna S. - In: Electronic commerce research 12 (2012) 4, pp. 428-454
Persistent link: https://www.econbiz.de/10009675706
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A semantic transfer approach to keyword suggestion for search engine advertising
Zhang, Jin; Zhang, Jilong; Chen, George Guo-Qiang - In: Electronic commerce research 23 (2023) 2, pp. 921-947
Persistent link: https://www.econbiz.de/10014252038
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The influence of Facebook advertising on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme - In: Electronic commerce research 15 (2015) 2, pp. 243-267
Persistent link: https://www.econbiz.de/10011300661
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The impact of online video highlights on TV audience ratings
Bae, Giwoong; Kim, Hye-jin - In: Electronic commerce research 22 (2022) 2, pp. 405-425
Persistent link: https://www.econbiz.de/10013263049
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Distinct role of targeting precision of Internet-based targeted advertising in duopolistic e-business firms' heterogeneous consumers market
Jiang, Zhao; Dan, Wu; Liu, Jie - In: Electronic commerce research 20 (2020) 2, pp. 453-474
Persistent link: https://www.econbiz.de/10012224110
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Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos; Gurrea Sarasa, Raquel; Flavián Blanco, … - In: Electronic commerce research 17 (2017) 4, pp. 661-700
Persistent link: https://www.econbiz.de/10011744345