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Werbung
66
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European journal of marketing : EJM
Journal of advertising research
239
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising
181
Journal of business research : JBR
172
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing communications
144
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
Management science : journal of the Institute for Operations Research and the Management Sciences
95
European journal of operational research : EJOR
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Journal of promotion management : JPM
82
NBER working paper series
82
Journal of marketing
77
Journal of historical research in marketing
70
Working paper / National Bureau of Economic Research, Inc.
69
SpringerLink / Bücher
68
NBER Working Paper
67
Journal of promotion management : innovations in planning and applied research
65
Journal of marketing research : JMR
64
International journal of internet marketing and advertising : IJIMA
60
Jahrbuch der Absatz- und Verbrauchsforschung
59
Journal of retailing and consumer services
57
International journal of industrial organization
54
Psychology & marketing
54
Journal of current issues and research in advertising : JCIRA
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Health marketing quarterly
50
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
48
Europäische Hochschulschriften / 5
46
CESifo working papers
45
Journal of business ethics : JOBE
45
Journal of current issues and research in advertising
45
Marketing : ZFP ; journal of research and management
44
Markenartikel : das Magazin für Markenführung
39
Working paper
39
Applied economics
38
Young consumers : insight and ideas for responsible marketers
37
Marketing letters : a journal of research in marketing
34
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ECONIS (ZBW)
69
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1
Marketplace footprints : connecting marketing communication and corporate brands
Spotts, Harlan E.
;
Weinberger, Marc G.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 591-609
Persistent link: https://www.econbiz.de/10003990970
Saved in:
2
The risk reduction role of advertising in relation to price rigidity
Chen, Guan-ru
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1839-1855
Persistent link: https://www.econbiz.de/10008773200
Saved in:
3
The "killer" ad : an assessment of advertising violence
Söderlund, Magnus
;
Dahlén, Micael
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
Saved in:
4
If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant
;
Becirovic, Ilda
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
Saved in:
5
The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
Saved in:
6
The effects of advertising spending on brand loyalty in services
Ha, Hong Youl
;
John, Joby
;
Janda, Swinder
;
Muthaly, …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
Saved in:
7
Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
Saved in:
8
Advertising regulation and market drivers
Parsons, Andrew G.
;
Schumacher, Christoph
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1539-1558
Persistent link: https://www.econbiz.de/10009707877
Saved in:
9
Ad agency professionals' mental models of advertising creativity
Nyilasy, Gergely
;
Canniford, Robin
;
Kreshel, Peggy J.
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1691-1710
Persistent link: https://www.econbiz.de/10010201719
Saved in:
10
Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
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