//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Einführung in das Marketing-Ma...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
129
Marketingmanagement
129
Consumer behaviour
23
Konsumentenverhalten
23
Marketing
22
Brand management
21
Markenführung
21
Beziehungsmarketing
17
Relationship marketing
17
Brand image
15
Markenimage
15
Corporate reputation
11
Firmenimage
11
Strategic management
11
Strategisches Management
11
USA
11
United States
11
Brand
10
Firm performance
10
Großbritannien
10
Markenartikel
10
United Kingdom
10
Unternehmenserfolg
10
Corporate culture
9
Integrated marketing communications
9
Unternehmenskultur
9
Advertising
8
Communication
8
Kommunikation
8
Werbung
8
Advertising effects
7
Brand architecture
7
International marketing
7
Internationales Marketing
7
KMU
7
Marketing communications
7
New product development
7
Produktentwicklung
7
Public relations
7
SME
7
more ...
less ...
Online availability
All
Undetermined
37
Type of publication
All
Article
128
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
129
Aufsatz in Zeitschrift
129
Case study
5
Fallstudie
5
Collection of articles of several authors
3
Sammelwerk
3
Language
All
English
129
Author
All
Balmer, John M. T.
5
Gilmore, Audrey
3
Kitchen, Philip J.
3
Melewar, T. C.
3
O'Cass, Aron
3
Currim, Imran S.
2
Foroudi, Mohammad Mahdi
2
Foroudi, Pantea
2
Goldman, Arieh
2
Grinstein, Amir
2
Hammervoll, Trond
2
Henneberg, Stephan
2
Lee, Wai Jin
2
Liu, Gordon
2
Ormrod, Robert P.
2
Reid, David McHardy
2
Sok, Phyra
2
Tikkanen, Henrikki
2
Abratt, Russell
1
Agic, Emir
1
Agnihotri, Raj
1
Alevizou, Panayiota J.
1
Aspara, Jaakko
1
Balmern, John M. T.
1
Barksdale, Hiram C.
1
Barrio-García, Salvador del
1
Beaton, George
1
Berezan, Orie
1
Bernard, Kenneth N.
1
Bhattacharya, C. B.
1
Blankson, Charles
1
Bodur, Muzaffer
1
Bornemann, Torsten
1
Bridger, Emma K.
1
Bruhn, Manfred
1
Budeva, Desislava G.
1
Burghausen, Mario
1
Butler, Patrick
1
Cadeaux, Jack
1
Cadogan, John W.
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
SpringerLink / Bücher
1,493
Gabler Edition Wissenschaft
344
Springer eBook Collection
326
Journal of business research : JBR
324
Springer eBook Collection / Business and Economics
324
Europäische Hochschulschriften / 5
277
Industrial marketing management : the international journal for industrial and high-tech firms
269
UTB
244
Research
231
Lehrbuch
214
Journal of strategic marketing
192
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Hamburger Schriften zur Marketingforschung
105
Journal of marketing communications
104
essentials
103
Journal of marketing
98
Gabler Research
97
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
93
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
84
Marketing intelligence & planning
82
Neue betriebswirtschaftliche Forschung : Nbf
82
Innovatives Markenmanagement
81
Journal of retailing and consumer services
79
DUV / Wirtschaftswissenschaft
76
Schriftenreihe Studien zum Konsumentenverhalten
72
Gabler-Edition Wissenschaft
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
70
Schriften zu Marketing und Management
66
Springer eBook Collection / Business and Management
65
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
64
The journal of brand management : an international journal
63
Springer eBooks / Business and Economics
61
Erfurter Hefte zum angewandten Marketing
60
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
56
Springer Gabler Research
56
more ...
less ...
Source
All
ECONIS (ZBW)
129
Showing
1
-
10
of
129
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of marketing strategy creation style on the formation of a climate of trust in a retail franchise setting
White, Darin W.
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 162-179
Persistent link: https://www.econbiz.de/10003949205
Saved in:
2
Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit
;
O'Cass, Aron
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
Saved in:
3
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
4
Internal-market orientation : a misconceived aspect of marketing theory
Gounaris, Spiros
;
Vassilikopoulou, Aikaterini
; …
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1667-1699
Persistent link: https://www.econbiz.de/10008773207
Saved in:
5
An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.
;
Henneberg, Stephan
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10008650073
Saved in:
6
Editorial: “Mind the gap”: the rise of political marketing and a perspective on its future agenda
Harris, Phil
;
Lock, Andrew
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 297-307
Persistent link: https://www.econbiz.de/10008650078
Saved in:
7
Defensive strategy framework in global markets : a mental models approach
Karakaya, Fahri
;
Yannopoulos, Peter
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1077-1100
Persistent link: https://www.econbiz.de/10008650638
Saved in:
8
SME brand building and management: an exploratory study
Spence, Martine
;
Essoussi, Leila Hamzaoui
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1037-1054
Persistent link: https://www.econbiz.de/10008650640
Saved in:
9
The impact of market orientation dimensions on client cooperation in the development of new service innovations
Jiménez-Zarco, Ana Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 43-67
Persistent link: https://www.econbiz.de/10009007636
Saved in:
10
Comparing perceptions of marketing communication channels
Danaher, Peter J.
;
Rossiter, John R.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 6-42
Persistent link: https://www.econbiz.de/10009007637
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->