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Replication of pricing effects on brand choice behaviour
Motes, William H. - In: European journal of marketing : EJM 21 (1987) 1, pp. 14-25
Persistent link: https://www.econbiz.de/10001072526
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Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat; Rabbanee, Fazlul K.; Sharma, Piyush - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
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Is having accurate knowledge necessary for implementing safe practices? : a consumer folk theories-of-mind perspective on the impact of price
Krishen, Anjala S.; Agarwal, Shaurya; Kachroo, Pushkin - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 1073-1093
Persistent link: https://www.econbiz.de/10011529787
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Send-for-review decisions, brand equity, and pricing
Qiu, Chun; Popkowski Leszczyc, Peter T. L. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 145-165
Persistent link: https://www.econbiz.de/10011453291
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Utilitarian and hedonic promotional appeals of 99-ending prices : the influence of decision-making style
Gaston-Breton, Charlotte; Duque, Lola C. - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 212-237
Persistent link: https://www.econbiz.de/10010519469
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Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša; Sharma, Piyush - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
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Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market
Empen, Janine; Loy, Jens-Peter; Weiss, Christoph R. - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 736-759
Persistent link: https://www.econbiz.de/10011298086
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Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan; Himbert, Lena; Zielke, Stephan - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
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Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Sinha, Rajesh Kumar; Adhikari, Atanu - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
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Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome; Leeflang, Peter; Bijmolt, Tammo H. A.; … - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832