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Marketing management
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European journal of marketing : EJM
Journal of business research : JBR
326
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
210
Journal of strategic marketing
193
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
123
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
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105
Journal of marketing
99
European Journal of Marketing
84
Marketing intelligence & planning
82
Journal of retailing and consumer services
80
Gabler Edition Wissenschaft
78
Marketing Intelligence & Planning
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
The journal of brand management : an international journal
63
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Springer eBook Collection / Business and Economics
45
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
International journal of technology marketing : IJTMkt
41
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Journal of business ethics : JOBE
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ECONIS (ZBW)
129
Showing
1
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129
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1
The impact of marketing strategy creation style on the formation of a climate of trust in a retail franchise setting
White, Darin W.
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 162-179
Persistent link: https://www.econbiz.de/10003949205
Saved in:
2
Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit
;
O'Cass, Aron
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
Saved in:
3
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
4
Internal-market orientation : a misconceived aspect of marketing theory
Gounaris, Spiros
;
Vassilikopoulou, Aikaterini
; …
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1667-1699
Persistent link: https://www.econbiz.de/10008773207
Saved in:
5
An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.
;
Henneberg, Stephan
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10008650073
Saved in:
6
Editorial: “Mind the gap”: the rise of political marketing and a perspective on its future agenda
Harris, Phil
;
Lock, Andrew
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 297-307
Persistent link: https://www.econbiz.de/10008650078
Saved in:
7
Defensive strategy framework in global markets : a mental models approach
Karakaya, Fahri
;
Yannopoulos, Peter
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1077-1100
Persistent link: https://www.econbiz.de/10008650638
Saved in:
8
SME brand building and management: an exploratory study
Spence, Martine
;
Essoussi, Leila Hamzaoui
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1037-1054
Persistent link: https://www.econbiz.de/10008650640
Saved in:
9
The impact of market orientation dimensions on client cooperation in the development of new service innovations
Jiménez-Zarco, Ana Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 43-67
Persistent link: https://www.econbiz.de/10009007636
Saved in:
10
Comparing perceptions of marketing communication channels
Danaher, Peter J.
;
Rossiter, John R.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 6-42
Persistent link: https://www.econbiz.de/10009007637
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