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Consumer behaviour
348
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347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
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Bruhn, Manfred
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Buchanan-Oliver, Margo
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Büttner, Oliver B.
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Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Florack, Arnd
2
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European journal of marketing : EJM
Journal of business research : JBR
2,005
Journal of retailing and consumer services
1,935
International journal of consumer studies
768
International journal of hospitality management
730
Psychology & marketing
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
545
Working paper / National Bureau of Economic Research, Inc.
462
NBER Working Paper
412
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
392
European Journal of Marketing
384
Journal of Consumer Marketing
378
SpringerLink / Bücher
359
The journal of brand management : an international journal
356
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
330
Journal of international consumer marketing
322
Journal of travel and tourism marketing
318
Journal of marketing management : MM
308
Journal of retailing
303
Cogent business & management
298
Tourism management : research, policies, practice
297
Journal of marketing communications
296
Marketing letters : a journal of research in marketing
296
Journal of consumer behaviour : an international research review
295
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Journal of marketing
291
The international review of retail, distribution and consumer research
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
287
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
275
Journal of business ethics : JOBE
269
Journal of the Academy of Marketing Science
267
International journal of contemporary hospitality management
266
Technological forecasting & social change : an international journal
264
International Journal of Retail & Distribution Management
262
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ECONIS (ZBW)
357
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1
The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment
Abosag, Ibrahim
;
Farah, Maya F.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2262-2283
Persistent link: https://www.econbiz.de/10010462709
Saved in:
2
Rethinking resistance and anti-consumption behaviours in the light of the concept of deviance
Amine, Abdelmajid
;
Gicquel, Yohan
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1809-1819
Persistent link: https://www.econbiz.de/10009539425
Saved in:
3
"Doing the duck" : negotiating the resistant-consumer identity
Fernandez, Karen V.
;
Brittain, Amanda J.
;
Bennett, Sandra D.
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1779-1788
Persistent link: https://www.econbiz.de/10009539429
Saved in:
4
The Freegan phenomenom : anti consumption or consumer resistance?
Pentina, Iryna
;
Amos, Clinton
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1768-1778
Persistent link: https://www.econbiz.de/10009539434
Saved in:
5
Consumption expression of ideological resistance
Russell, Cristel Antonia
;
Russell, Dale W.
;
Neijens, …
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1715-1724
Persistent link: https://www.econbiz.de/10009539445
Saved in:
6
Consumer anger: a label in search of meaning
Antonetti, Paolo
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1602-1628
Persistent link: https://www.econbiz.de/10011616837
Saved in:
7
Consumers' internal categorization structures : an additive tree analysis
Chocaroo Eguaras, Raquel
;
Elorz Domezain, Margarita
; …
- In:
European journal of marketing : EJM
46
(
2012
)
6
,
pp. 760-789
Persistent link: https://www.econbiz.de/10009562336
Saved in:
8
Consumer risk perception in the UK
wine
market
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
22
(
1988
)
9
,
pp. 5-15
Persistent link: https://www.econbiz.de/10001076000
Saved in:
9
Risk reducing strategies used in the purchase of
wine
in the UK
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
23
(
1989
)
9
,
pp. 31-46
Persistent link: https://www.econbiz.de/10001078012
Saved in:
10
Consumer boycotts and consumer sovereignty
Smith, N. Craig
- In:
European journal of marketing : EJM
21
(
1987
)
5
,
pp. 7-19
Persistent link: https://www.econbiz.de/10001072507
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