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The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment
Abosag, Ibrahim; Farah, Maya F. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2262-2283
Persistent link: https://www.econbiz.de/10010462709
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Rethinking resistance and anti-consumption behaviours in the light of the concept of deviance
Amine, Abdelmajid; Gicquel, Yohan - In: European journal of marketing : EJM 45 (2011) 11/12, pp. 1809-1819
Persistent link: https://www.econbiz.de/10009539425
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"Doing the duck" : negotiating the resistant-consumer identity
Fernandez, Karen V.; Brittain, Amanda J.; Bennett, Sandra D. - In: European journal of marketing : EJM 45 (2011) 11/12, pp. 1779-1788
Persistent link: https://www.econbiz.de/10009539429
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The Freegan phenomenom : anti consumption or consumer resistance?
Pentina, Iryna; Amos, Clinton - In: European journal of marketing : EJM 45 (2011) 11/12, pp. 1768-1778
Persistent link: https://www.econbiz.de/10009539434
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Consumption expression of ideological resistance
Russell, Cristel Antonia; Russell, Dale W.; Neijens, … - In: European journal of marketing : EJM 45 (2011) 11/12, pp. 1715-1724
Persistent link: https://www.econbiz.de/10009539445
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Consumer anger: a label in search of meaning
Antonetti, Paolo - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1602-1628
Persistent link: https://www.econbiz.de/10011616837
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Consumers' internal categorization structures : an additive tree analysis
Chocaroo Eguaras, Raquel; Elorz Domezain, Margarita; … - In: European journal of marketing : EJM 46 (2012) 6, pp. 760-789
Persistent link: https://www.econbiz.de/10009562336
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Consumer risk perception in the UK wine market
Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 22 (1988) 9, pp. 5-15
Persistent link: https://www.econbiz.de/10001076000
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Risk reducing strategies used in the purchase of wine in the UK
Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 23 (1989) 9, pp. 31-46
Persistent link: https://www.econbiz.de/10001078012
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Consumer boycotts and consumer sovereignty
Smith, N. Craig - In: European journal of marketing : EJM 21 (1987) 5, pp. 7-19
Persistent link: https://www.econbiz.de/10001072507