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Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne; Dunne, Áine; Rowley, Jennifer - In: European journal of marketing : EJM 50 (2016) 11, pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
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Segmenting consumer reactions to social network marketing
Campbell, Colin; Ferraro, Carla; Sands, Sean - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
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Word-of-mouth marketing : towads an improved understanding of multi-generational campaign reach
Groeger, Lars; Buttle, Francis A. - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1186-1208
Persistent link: https://www.econbiz.de/10010414809
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Post language and user engagement in online content communities
Noguti, Valeria - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 695-723
Persistent link: https://www.econbiz.de/10011529621
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Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni; Dann, Stephen - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
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The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard; Allen, Douglas E.; Schroeder, Jonathan E. - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
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Heterotopian selfies : how social media destabilizes brand assemblages
Rokka, Joonas; Canniford, Robin - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1789-1813
Persistent link: https://www.econbiz.de/10011617013
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Brand selfies : consumer experiences and marketplace conversations
Presi, Caterina; Maehle, Natalia; Kleppe, Ingeborg Astrid - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1814-1834
Persistent link: https://www.econbiz.de/10011617026
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Show me the money : improving our understanding of how organizations generate return from technology-led marketing change
Maklan, Stan; Peppard, Joe; Klaus, Philipp - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 561-595
Persistent link: https://www.econbiz.de/10011309582
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Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben; Johnson, Devon - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737