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Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
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45
Markenartikel
45
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37
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37
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33
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33
Emotion
31
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27
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27
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25
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21
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20
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20
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19
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19
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16
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Carrillat, François A.
5
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Astous, Alain d'
3
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Mazodier, Marc
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
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2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
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European journal of marketing : EJM
Journal of business research : JBR
2,021
Journal of retailing and consumer services
1,936
International journal of consumer studies
766
International journal of hospitality management
726
Psychology & marketing
674
Journal of sports economics
646
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
558
Working paper / National Bureau of Economic Research, Inc.
482
SpringerLink / Bücher
426
Journal of sport management : the official journal of the North American Society of Sport Management
421
NBER Working Paper
418
European Sport management quarterly : ESMQ
406
Asia Pacific journal of marketing and logistics
402
The journal of product & brand management
395
Sport management review
373
The journal of brand management : an international journal
360
International journal of sport management and marketing : IJSMM
359
Management science : journal of the Institute for Operations Research and the Management Sciences
352
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Tourism management : research, policies, practice
326
Journal of travel and tourism marketing
325
Journal of international consumer marketing
321
Applied economics
318
Journal of marketing management : MM
317
Journal of retailing
305
Journal of marketing communications
304
Cogent business & management
299
Marketing letters : a journal of research in marketing
296
International journal of retail & distribution management
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
294
Journal of marketing
293
Journal of fashion marketing and management
292
The international review of retail, distribution and consumer research
289
Journal of consumer behaviour : an international research review
284
The journal of consumer marketing
284
Journal of economic psychology : research in economic psychology and behavioral economics
281
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
276
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ECONIS (ZBW)
359
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1
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359
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1
Consumers' responses to
sponsorship
by foreign companies
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1910-1930
Persistent link: https://www.econbiz.de/10010205957
Saved in:
2
Attenuation of negative
sponsorship
effects in the context of rival
sports
teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
3
Implicit
sponsorship
effects for a prominent brand
Herrmann, Jean-Luc
;
Corneille, Olivier
;
Derbaix, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
Saved in:
4
Which
sport
sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
5
Sponsorship
congruence and brand image : a pre-post event analysis
Woisetschläger, David
;
Michaelis, Manuel
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 509-523
Persistent link: https://www.econbiz.de/10009535667
Saved in:
6
Examining the relationship between brand emotion and brand extension among supporters of professional
football
clubs
Abosag, Ibrahim
;
Roper, Stuart
;
Hind, Daniel
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1233-1251
Persistent link: https://www.econbiz.de/10009661661
Saved in:
7
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
8
On "being there" : a comparison of the effectiveness of sporting event
sponsorship
among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
9
Over, out, but present : recalling former sponsorships
Edeling, Alexander
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1286-1307
Persistent link: https://www.econbiz.de/10011725681
Saved in:
10
Linking
sports
sponsorship
with purchase intentions : team performance, stars, and the moderating role of team identification
Ngan, Heidi M. K.
;
Prendergast, Gerard P.
;
Tsang, Alex S. L.
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 551-566
Persistent link: https://www.econbiz.de/10009010618
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