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~isPartOf:"European journal of marketing : EJM"
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Consumer behaviour
348
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347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
51
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Carrillat, François A.
4
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
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3
Canniford, Robin
3
Dahlén, Micael
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
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2
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Angell, Robert
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Cauberghe, Veroline
2
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2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
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European journal of marketing : EJM
Journal of business research : JBR
2,198
Journal of retailing and consumer services
1,984
NBER working paper series
1,157
International journal of hospitality management
916
NBER Working Paper
829
Working paper / National Bureau of Economic Research, Inc.
789
International journal of consumer studies
768
Discussion paper series / IZA
705
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
IZA Discussion Papers
552
Discussion papers / CEPR
545
Working paper
491
Covid economics : vetted and real-time papers
490
CESifo working papers
455
CESifo Working Paper
437
SpringerLink / Bücher
432
IZA Discussion Paper
423
Tourism management : research, policies, practice
417
Cogent business & management
414
Asia Pacific journal of marketing and logistics
407
Technological forecasting & social change : an international journal
405
The journal of product & brand management
402
European Journal of Marketing
394
Finance research letters
386
Management science : journal of the Institute for Operations Research and the Management Sciences
374
Journal of Consumer Marketing
371
The journal of brand management : an international journal
367
Journal of marketing research : JMR
360
Journal of travel and tourism marketing
359
Journal of business ethics : JOBE
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of sport management : the official journal of the North American Society of Sport Management
336
International journal of contemporary hospitality management
332
European research studies
331
Applied economics
330
Journal of marketing management : MM
328
European Sport management quarterly : ESMQ
322
Journal of international consumer marketing
322
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ECONIS (ZBW)
361
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1
Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc
;
Corneille, Olivier
;
Derbaix, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
Saved in:
2
Attenuation of negative sponsorship effects in the context of rival
sports
teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
3
Consumers' responses to sponsorship by foreign companies
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1910-1930
Persistent link: https://www.econbiz.de/10010205957
Saved in:
4
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
5
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
6
Which
sport
sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
7
Over, out, but present : recalling former sponsorships
Edeling, Alexander
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1286-1307
Persistent link: https://www.econbiz.de/10011725681
Saved in:
8
Impact of store environment on impulse buying behavior
Mohan, Geetha
;
Sivakumaran, Bharadhwaj
;
Sharma, Piyush
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1711-1732
Persistent link: https://www.econbiz.de/10010201718
Saved in:
9
Linking
sports
sponsorship with purchase intentions : team performance, stars, and the moderating role of team identification
Ngan, Heidi M. K.
;
Prendergast, Gerard P.
;
Tsang, Alex S. L.
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 551-566
Persistent link: https://www.econbiz.de/10009010618
Saved in:
10
Examining the relationship between brand
emotion
and brand extension among supporters of professional football clubs
Abosag, Ibrahim
;
Roper, Stuart
;
Hind, Daniel
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1233-1251
Persistent link: https://www.econbiz.de/10009661661
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