Narrow search
Showing 1 - 10 of 161
Cover Image
Customization competition between branded firms : continuous extension of product line from core product
Takagoshi, Noritsugu; Matsubayashi, Nobuo - In: European journal of operational research : EJOR 225 (2013) 2, pp. 337-352
Persistent link: https://www.econbiz.de/10009706111
Cover Image
Price competition and store competition : store brands vs national brand
Choi, Sungchul; Fredj, Karima - In: European journal of operational research : EJOR 225 (2013) 1, pp. 166-178
Persistent link: https://www.econbiz.de/10009706132
Cover Image
The role of store brand positioning for appropriating supply chain profit under shelf space allocation
Kuo, Chia-wei; Yang, Shu-jung Sunny - In: European journal of operational research : EJOR 231 (2013) 1, pp. 88-97
Persistent link: https://www.econbiz.de/10009784696
Cover Image
Supply chains in the presence of store brands
Fang, Xiang; Gavirneni, Srinagesh; Rao, Vithala R. - In: European journal of operational research : EJOR 224 (2013) 2, pp. 392-403
Persistent link: https://www.econbiz.de/10009683059
Cover Image
Managing brand competition with consumer fairness concern via manufacturer incentive
Yu, Niu; Wang, Shumei; Liu, Zhixin - In: European journal of operational research : EJOR 300 (2022) 2, pp. 661-675
Persistent link: https://www.econbiz.de/10013207290
Cover Image
Market targeting with social influences and risk aversion in a co-branding alliance
Zhang, Qiao; Chen, Jing; Lin, Jun - In: European journal of operational research : EJOR 297 (2022) 1, pp. 301-318
Persistent link: https://www.econbiz.de/10013259298
Cover Image
Impacts of store-brand introduction on a multiple-echelon supply chain
Cheng, Rong; Duan, Yongrui; Zhang, Jianguang; Ke, Hua - In: European journal of operational research : EJOR 292 (2021) 2, pp. 652-662
Persistent link: https://www.econbiz.de/10012502387
Cover Image
Quality coordination with extended warranty for store-brand products
Mai, Dung T.; Liu, Tieming; Morris, Michael D. S.; Sun, … - In: European journal of operational research : EJOR 256 (2017) 2, pp. 524-532
Persistent link: https://www.econbiz.de/10011612055
Cover Image
Modelling market dynamics of multi-brand and multi-generational products
Shi, Xiaohui; Pattarin Chumnumpan - In: European journal of operational research : EJOR 279 (2019) 1, pp. 199-210
Persistent link: https://www.econbiz.de/10012102736
Cover Image
When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos; Vardar, Baris; Zaccour, Georges - In: European journal of operational research : EJOR 267 (2018) 2, pp. 754-764
Persistent link: https://www.econbiz.de/10011812741