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Transfer pricing in a dynamic marketing-operations interface
Erickson, Gary M. - In: European journal of operational research : EJOR 216 (2012) 2, pp. 326-333
Persistent link: https://www.econbiz.de/10009387422
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The relationship of strategic and marketing plans
Greenley, Gordon E. - In: European journal of operational research : EJOR 27 (1986) 1, pp. 17-24
Persistent link: https://www.econbiz.de/10003563293
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Investigating the effects of mailing variables and endogeneity on mailing decisions
Schröder, Nadine; Hruschka, Harald - In: European journal of operational research : EJOR 250 (2016) 2, pp. 579-589
Persistent link: https://www.econbiz.de/10011441718
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Forecasting retailer product sales in the presence of structural change
Huang, Tao; Fildes, Robert; Soopramanien, Didier - In: European journal of operational research : EJOR 279 (2019) 2, pp. 459-470
Persistent link: https://www.econbiz.de/10012110716
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Interaction of pricing, advertising and experience quality : a dynamic analysis
Caulkins, Jonathan P.; Feichtinger, Gustav; Grass, Dieter; … - In: European journal of operational research : EJOR 256 (2017) 3, pp. 877-885
Persistent link: https://www.econbiz.de/10011639250
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A dynamic marketing-operations interface model of new product updates
Sale, R. Samuel; Mesak, Hani I.; Inman, R. Anthony - In: European journal of operational research : EJOR 257 (2017) 1, pp. 233-242
Persistent link: https://www.econbiz.de/10011639390
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Profiting from product-harm crises in competitive markets
Rubel, Olivier - In: European journal of operational research : EJOR 265 (2018) 1, pp. 219-227
Persistent link: https://www.econbiz.de/10011805407
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A methodology based on profitability criteria for defining the partial defection of customers in non-contractual settings
Clemente-Císar, M.; San Matías, S.; Giner-Bosch, V. - In: European journal of operational research : EJOR 239 (2014) 1, pp. 276-285
Persistent link: https://www.econbiz.de/10010403513
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Integrating operations and marketing decisions using delayed differentiation of products and guaranteed delivery time under stochastic demand
Kuthambalayan, Thyagaraj S.; Mehta, Peeyush; Shanker, Kripa - In: European journal of operational research : EJOR 237 (2014) 2, pp. 617-627
Persistent link: https://www.econbiz.de/10010379981
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Pulsation in a competitive model of advertising-firm's cost interaction
Mesak, Hani I.; Bari, Abdullahel; Lian, Qin - In: European journal of operational research : EJOR 246 (2015) 3, pp. 916-926
Persistent link: https://www.econbiz.de/10011344381