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The role of store brand positioning for appropriating supply chain profit under shelf space allocation
Kuo, Chia-wei; Yang, Shu-jung Sunny - In: European journal of operational research : EJOR 231 (2013) 1, pp. 88-97
Persistent link: https://www.econbiz.de/10009784696
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When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos; Vardar, Baris; Zaccour, Georges - In: European journal of operational research : EJOR 267 (2018) 2, pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
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Optimal pricing policies for differentiated brands under different supply chain power structures
Luo, Zheng; Chen, Xu; Chen, Jing; Wang, Xiaojun - In: European journal of operational research : EJOR 259 (2017) 2, pp. 437-451
Persistent link: https://www.econbiz.de/10011661534
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Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei; Dai, Ying; Ma, Zujun; Choi, Tsan-Ming - In: European journal of operational research : EJOR 310 (2023) 1, pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
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Supply chains in the presence of store brands
Fang, Xiang; Gavirneni, Srinagesh; Rao, Vithala R. - In: European journal of operational research : EJOR 224 (2013) 2, pp. 392-403
Persistent link: https://www.econbiz.de/10009683059
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Contract and product quality in platform selling
Zhang, Jianqiang; Cao, Qingning; He, Xiuli - In: European journal of operational research : EJOR 272 (2019) 3, pp. 928-944
Persistent link: https://www.econbiz.de/10011942681
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Interactions of competing manufacturers' leader-follower relationship and sales format on online platforms
Wei, Jie; Lu, Jinghui; Zhao, Jing - In: European journal of operational research : EJOR 280 (2020) 2, pp. 508-522
Persistent link: https://www.econbiz.de/10012132427
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Customization competition between branded firms : continuous extension of product line from core product
Takagoshi, Noritsugu; Matsubayashi, Nobuo - In: European journal of operational research : EJOR 225 (2013) 2, pp. 337-352
Persistent link: https://www.econbiz.de/10009706111
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Exploring two explanations of loyalty in application service provision
Goode, Sigi; Lin, Chinho; Fernández, Walter; Jiang, … - In: European journal of operational research : EJOR 237 (2014) 2, pp. 649-657
Persistent link: https://www.econbiz.de/10010379961
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Contract design for equipment after-sales service with business interruption insurance
Qin, Xuwei; Shao, Lusheng; Jiang, Zhong-Zhong - In: European journal of operational research : EJOR 284 (2020) 1, pp. 176-187
Persistent link: https://www.econbiz.de/10012238638