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Leveraging user-generated content: a visual case analysis of Contiki's brand co-creation campaign
Ouschan, Robyn; Turkington, Jay; Napoli, Julie - In: Handbook of research on customer engagement, (pp. 329-357). 2019
Persistent link: https://www.econbiz.de/10013163394
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Customer engagement and marketing practice
Kumar, V. - In: Handbook of research on customer engagement, (pp. 4-19). 2019
Persistent link: https://www.econbiz.de/10013163341
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Boosting customer engagement through gamification : a customer engagement marketing approach
Streukens, Sandra; Riel, Allard C. R. van; Novikova, Daria - In: Handbook of research on customer engagement, (pp. 35-54). 2019
Persistent link: https://www.econbiz.de/10013163346
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Online reviews as customers' dialogues with and about brands
Maslowska, Ewa; Kim, Su Jung; Malthouse, Edward C.; … - In: Handbook of research on customer engagement, (pp. 76-96). 2019
Persistent link: https://www.econbiz.de/10013163352
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How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.; Roggeveen, Anne L.; Grewal, Dhruv; … - In: Handbook of research on customer engagement, (pp. 126-163). 2019
Persistent link: https://www.econbiz.de/10013163365
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Customer engagement: the role of gamification
Hammedi, Wafa; Leclercq, Thomas; Poncin, Ingrid - In: Handbook of research on customer engagement, (pp. 164-185). 2019
Persistent link: https://www.econbiz.de/10013163367
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Giving or receiving in social media : can content marketing simultaneously drive productive and consumptive engagement?
Weiger, Welf Hermann; Hammerschmidt, Maik; Scholdra, … - In: Handbook of research on customer engagement, (pp. 186-203). 2019
Persistent link: https://www.econbiz.de/10013163369
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Review of engagement drivers for an instrument to measure customer engagement marketing strategy
Vivek, Shiri; Kazanis, Cynthia; Jain, Ingita - In: Handbook of research on customer engagement, (pp. 271-290). 2019
Persistent link: https://www.econbiz.de/10013163389
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Temporality of customer engagement in service innovation : a theoretical model
Karahasanović, Amela; Hollebeek, Linda D.; Chasanidou, … - In: Handbook of research on customer engagement, (pp. 376-390). 2019
Persistent link: https://www.econbiz.de/10013163397
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The impact of customer engagement behaviors and majority/minority information on the use of online reviews
Baker, Thomas L.; Fombelle, Paul; Voorhees, Clay; Hall, … - In: Handbook of research on customer engagement, (pp. 402-422). 2019
Persistent link: https://www.econbiz.de/10013163399