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Marketing management
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Harvard business review : HBR
Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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SpringerLink / Bücher
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Journal of strategic marketing
194
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129
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Springer eBook Collection / Business and Economics
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Jahrbuch der Absatz- und Verbrauchsforschung
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Psychology & marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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AMS review : official publication of the Academy of Marketing Science
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Harvard-Business-Manager : das Wissen der Besten
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
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2
Becoming a better corporate citizen : how PepsiCo moved towrds a healthier future
Nooyi, Indra K.
;
Govindarajan, Vijay
- In:
Harvard business review : HBR
98
(
2020
)
2
,
pp. 94-103
Persistent link: https://www.econbiz.de/10012288877
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3
What is a free customer worth?
Gupta, Sunil
;
Mela, Carl F.
- In:
Harvard business review : HBR
86
(
2008
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10003780346
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4
In a downturn, provoke your customers
Lay, Philip
;
Hewlin, Todd
;
Moore, Geoffrey A.
- In:
Harvard business review : HBR
87
(
2009
)
3
,
pp. 48-56
Persistent link: https://www.econbiz.de/10003847303
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5
How to market in a downturn
Quelch, John A.
;
Jocz, Katherine E.
- In:
Harvard business review : HBR
87
(
2009
)
4
,
pp. 52-62
Persistent link: https://www.econbiz.de/10003847331
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6
World-class bull
Humphreys, John
;
Ahmed, Zafar U.
;
Pryor, Mildred
- In:
Harvard business review : HBR
87
(
2009
)
5
,
pp. 35-39
Persistent link: https://www.econbiz.de/10003847415
Saved in:
7
Even commodities have customers
Jacques, François M.
- In:
Harvard business review : HBR
85
(
2007
)
5
,
pp. 110-119
Persistent link: https://www.econbiz.de/10003460464
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8
Unleashing the power of marketing
Comstock, Beth
;
Gulati, Ranjay
;
Liguori, Stephen
- In:
Harvard business review : HBR
88
(
2010
)
10
,
pp. 90-98
Persistent link: https://www.econbiz.de/10008666568
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9
Branding in the digital age : you're spending your money in all the wrong places
Edelman, David C.
- In:
Harvard business review : HBR
88
(
2010
)
12
,
pp. 62-69
Persistent link: https://www.econbiz.de/10008779306
Saved in:
10
Marketing when customer equity matters
Hanssens, Dominique M.
;
Thorpe, Daniel
;
Finkbeiner, Carl
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003692142
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