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Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis
Diamantopoulos, Adamantios; Davydova, Olga; … - In: Journal of business research : JBR 104 (2019), pp. 587-596
Persistent link: https://www.econbiz.de/10012105199
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The relational value of perceived brand globalness and localness
Sichtmann, Christina; Davvetas, Vasileios; … - In: Journal of business research : JBR 104 (2019), pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
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Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa; Arslanagic-Kalajdzic, Maja; … - In: Journal of business research : JBR 104 (2019), pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
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Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios; Arslanagic-Kalajdzic, Maja; … - In: Journal of business research : JBR 108 (2020), pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
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Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios; Micevski, Milena; Diamantopoulos, … - In: Journal of business research : JBR 80 (2017), pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
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"Regretting your brand-self?" : the moderating role of consumer-brand identification on consumer responses to purchase regret
Davvetas, Vasileios; Diamantopoulos, Adamantios - In: Journal of business research : JBR 80 (2017), pp. 218-227
Persistent link: https://www.econbiz.de/10011771503
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Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna; Arslanagic-Kalajdzic, Maja; … - In: Journal of business research : JBR 80 (2017), pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
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The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios; Davvetas, Vasileios; Diamantopoulos, … - In: Journal of business research : JBR 69 (2016) 9, pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
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Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian; Diamantopoulos, Adamantios; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
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Consumer cosmopolitanism : review and replication of the CYMYC scale
Riefler, Petra; Diamantopoulos, Adamantios - In: Journal of business research : JBR 62 (2009) 4, pp. 407-419
Persistent link: https://www.econbiz.de/10003839872