//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
323
Markenführung
323
Consumer behaviour
195
Konsumentenverhalten
195
Brand image
184
Markenimage
184
Brand
109
Markenartikel
109
Beziehungsmarketing
68
Relationship marketing
68
Advertising effects
66
Werbewirkung
66
B-to-B-Marketing
64
Business-to-business marketing
64
Internet marketing
46
Online-Marketing
46
Lieferantenmanagement
45
Social Web
45
Social web
45
Supplier relationship management
45
Advertising
38
Marketing management
37
Marketingmanagement
37
Werbung
37
Personality psychology
19
Persönlichkeitspsychologie
19
Corporate reputation
16
Firmenimage
16
Viral marketing
14
Virales Marketing
14
Corporate Social Responsibility
13
Corporate social responsibility
13
Emerging economies
13
Schwellenländer
13
social media
13
Customer satisfaction
12
Experiment
12
Kundenzufriedenheit
12
Luxury goods
12
Luxusgüter
12
more ...
less ...
Online availability
All
Undetermined
214
Free
22
Type of publication
All
Article
327
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
332
Aufsatz in Zeitschrift
332
Collection of articles of several authors
5
Sammelwerk
5
Case study
3
Fallstudie
3
Aufsatzsammlung
1
more ...
less ...
Language
All
English
333
Author
All
Christodoulides, George
8
Gupta, Suraksha
4
Kumar, V.
4
Pradhan, Debasis
4
Woodside, Arch G.
4
Bauer, Brittney C.
3
DelVecchio, Devon
3
Ewing, Michael
3
Grohmann, Bianca
3
Ind, Nicholas
3
Kim, Soojin
3
Kuanr, Abhisek
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Nyadzayo, Munyaradzi W.
3
Singh, Jaywant
3
Ahn, Sun Joo
2
Albrecht, Carmen-Maria
2
Anabila, Peter
2
Arnold, Mark J.
2
Ashley, Christy
2
Bagozzi, Richard P.
2
Biraghi, Silvia
2
Block, Martin P.
2
Brown, Brian P.
2
Bruhn, Manfred
2
Casaló, Luis V.
2
Casidy, Riza
2
Dimitriu, Radu
2
Dwivedi, Yogesh Kumar
2
Fuxman, Leonora
2
Gabrielsson, Mika
2
Gyrd-Jones, Richard I.
2
Hamilton Rice, Dan
2
Hsiao, Shih-Hui
2
Hultman, Magnus
2
Iglesias, Oriol
2
Iyer, Pramod
2
Keller, Kevin Lane
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Psychology & marketing
Journal of business research : JBR
606
The journal of brand management : an international journal
568
The journal of product & brand management
387
SpringerLink / Bücher
336
Journal of retailing and consumer services
288
European journal of marketing : EJM
127
Journal of strategic marketing
109
Marketing intelligence & planning
106
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
90
Innovatives Markenmanagement
86
Journal of marketing
83
Journal of advertising research
77
Journal of the Academy of Marketing Science
76
Research
73
Journal of promotion management : JPM
72
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Journal of fashion marketing and management
68
Journal of international consumer marketing
68
International journal of advertising : the review of marketing communications
67
International journal of internet marketing and advertising : IJIMA
67
Tourism management : research, policies, practice
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
International marketing review
61
Cogent business & management
60
Qualitative market research : an international journal
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
57
Journal of marketing research : JMR
56
Reihe: Versicherungswirtschaft
56
Springer eBook Collection / Business and Economics
54
Business horizons
53
more ...
less ...
Source
All
ECONIS (ZBW)
333
Showing
1
-
10
of
333
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy
;
Jong, Menno D. T. de
;
Bosch, Annette L. …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Saved in:
2
Sensory imagery in advertising : how the senses affect perceived product
design
and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
3
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
4
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Saved in:
5
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa
;
Drakatos, Nikolaos
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
Saved in:
6
The impact of media fragmentation on audience targeting : an empirical generalisation approach
Nelson-Field, Karen
;
Riebe, Erica
- In:
Journal of marketing communications
17
(
2011
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10008907777
Saved in:
7
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
8
Beauty as a tool : the effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness
Trampe, Debra
;
Stapel, Diederik A.
;
Siero, Frans W.
; …
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1101-1121
Persistent link: https://www.econbiz.de/10008760274
Saved in:
9
Classical conditioning and celebrity endorsers : an examination of belongingness and resistance to extinction
Till, Brian D.
;
Stanley, Sarah M.
;
Priluck, Randi
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10003735804
Saved in:
10
Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath
;
Makhija, Mayank
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->