Narrow search
Showing 1 - 10 of 333
Cover Image
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy; Jong, Menno D. T. de; Bosch, Annette L. … - In: Journal of marketing communications 24 (2018) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Cover Image
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Cover Image
Are consumer and brand personalities the same?
Huang, Hazel H.; Mitchell, Vincent-Wayne; … - In: Psychology & marketing 29 (2012) 5, pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Cover Image
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank - In: Journal of marketing communications 15 (2009) 2/3, pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Cover Image
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa; Drakatos, Nikolaos - In: Journal of marketing communications 15 (2009) 4, pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
Cover Image
The impact of media fragmentation on audience targeting : an empirical generalisation approach
Nelson-Field, Karen; Riebe, Erica - In: Journal of marketing communications 17 (2011) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10008907777
Cover Image
Special issue: New advertising formats
Pelsmacker, Patrick de (contributor) - 2012
Persistent link: https://www.econbiz.de/10009508039
Cover Image
Beauty as a tool : the effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness
Trampe, Debra; Stapel, Diederik A.; Siero, Frans W.; … - In: Psychology & marketing 27 (2010) 12, pp. 1101-1121
Persistent link: https://www.econbiz.de/10008760274
Cover Image
Classical conditioning and celebrity endorsers : an examination of belongingness and resistance to extinction
Till, Brian D.; Stanley, Sarah M.; Priluck, Randi - In: Psychology & marketing 25 (2008) 2, pp. 179-196
Persistent link: https://www.econbiz.de/10003735804
Cover Image
Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath; Makhija, Mayank - In: Journal of marketing communications 27 (2021) 2, pp. 176-206
Persistent link: https://www.econbiz.de/10012424773