Narrow search
Showing 1 - 10 of 62
Cover Image
Explaining alliance success: competences, resources, relational factors, and resource-advantage theory
Wittmann, C. Michael; Hunt, Shelby D.; Arnett, Dennis B. - In: Industrial marketing management : the international … 38 (2009) 7, pp. 743-756
Persistent link: https://www.econbiz.de/10003893182
Cover Image
Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth
Hughes, Matthew; Morgan, Robert - In: Industrial marketing management : the international … 36 (2007) 5, pp. 651-661
Persistent link: https://www.econbiz.de/10003483605
Cover Image
Salesperson navigation: the intraorganizational dimension of the sales role
Plouffe, Christopher R.; Barclay, Donald W. - In: Industrial marketing management : the international … 36 (2007) 4, pp. 528-539
Persistent link: https://www.econbiz.de/10003469176
Cover Image
Intraorganizational information and communication technology diffusion: implications for industrial sellers and buyers
Papastathopoulou, Paulina; Avlonitis, George J.; … - In: Industrial marketing management : the international … 36 (2007) 3, pp. 322-336
Persistent link: https://www.econbiz.de/10003450766
Cover Image
Marketing resources and performance of exhibitor firms in trade shows: a contingent resource perspective
Ling-yee, Li - In: Industrial marketing management : the international … 36 (2007) 3, pp. 360-370
Persistent link: https://www.econbiz.de/10003450774
Cover Image
Utilization of business technologies : managing relationship-based benefits for buying and supplying firms
Kim, Namwoon; Pae, Jae H.; Han, Jin K.; Srivastava, … - In: Industrial marketing management : the international … 39 (2010) 3, pp. 473-484
Persistent link: https://www.econbiz.de/10003976515
Cover Image
Order, positioning, scope and outcomes of market entry
Rodríguez-Pinto, Javier; Rodríguez-Escudero, Ana Isabel; … - In: Industrial marketing management : the international … 37 (2008) 2, pp. 154-166
Persistent link: https://www.econbiz.de/10003701491
Cover Image
Measuring inter-organizational trust - a critical review of the empirical research in 1990-2003
Seppänen, Risto; Blomqvist, Kirsimarja; Sundqvist, Sanna - In: Industrial marketing management : the international … 36 (2007) 2, pp. 249-265
Persistent link: https://www.econbiz.de/10003432113
Cover Image
Unmet adoption expectation as the key to e-marketplace failure : a case of Taiwan's steel industry
Tao, Yu-Hui; Chen, Chia-Ping; Chang, Chia-Ren - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1057-1067
Persistent link: https://www.econbiz.de/10003555939
Cover Image
Industrial global brand leadership : a capabilities view
Beverland, Michael; Napoli, Julie; Lindgreen, Adam - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1082-1093
Persistent link: https://www.econbiz.de/10003555951