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Development of B2B marketing theory
Hadjikhani, Amjad; LaPlaca, Peter J. - In: Industrial marketing management : the international … 42 (2013) 3, pp. 294-305
Persistent link: https://www.econbiz.de/10009766136
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Masterful scholarly competences and the development of impactful B2B marketing theory : contributions of Dr. Shelby D. Hunt
Deitz, George D.; Hansen, John D.; Fox, Joseph D.; … - In: Industrial marketing management : the international … 115 (2023), pp. 368-377
Persistent link: https://www.econbiz.de/10014455118
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The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank; Ulaga, Wolfgang - In: Industrial marketing management : the international … 37 (2008) 3, pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
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From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.; Lusch, Robert F. - In: Industrial marketing management : the international … 37 (2008) 3, pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
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Developing a model of reciprocity in the importer-exporter relationship : the relative efficacy of economic versus social factors
Lee, Dong-Jin; Jeong, Insik; Lee, Hyoung Tark; Sung, Hye Jin - In: Industrial marketing management : the international … 37 (2008) 1, pp. 9-22
Persistent link: https://www.econbiz.de/10003650391
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Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products
Skarmeas, Dionysis; Katsikeas, Constantine S.; … - In: Industrial marketing management : the international … 37 (2008) 1, pp. 23-36
Persistent link: https://www.econbiz.de/10003650400
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Sales contest research : business and individual differences factors affecting intentions to pursue contest goals
Murphy, William H.; Dacin, Peter A. - In: Industrial marketing management : the international … 38 (2009) 1, pp. 109-118
Persistent link: https://www.econbiz.de/10003810428
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Beating the odds in the innovation arena: the role of market and technology signals classifications and noise
Leenders, Mark A. A. M.; Voermans, Corné A. M. - In: Industrial marketing management : the international … 36 (2007) 4, pp. 420-429
Persistent link: https://www.econbiz.de/10003469131
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Misused and missed use : grounded theory and objective hermeneutics as methods for research in industrial marketing
Wagner, Stephan M.; Lukassen, Peter; Mahlendorf, Matthias - In: Industrial marketing management : the international … 39 (2010) 1, pp. 5-15
Persistent link: https://www.econbiz.de/10003954459
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Special issue: The transition from product to service in business markets
Jacob, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003700308