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Synergy, environmental context, and new product performance : a review based on manufacturing firms
Huang, Chi-Tsun; Tsai, Kuen-hung - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1407-1419
Persistent link: https://www.econbiz.de/10010473296
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Creating or destroying value through mergers and acquisitions : a marketing perspective
Rahman, Mahabubur; Lambkin, Mary - In: Industrial marketing management : the international … 46 (2015), pp. 24-35
Persistent link: https://www.econbiz.de/10011286981
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An analytic decision making framework to evaluate multiple marketing channels
Chen, Kun; Kou, Gang; Shang, Jennifer - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1420-1434
Persistent link: https://www.econbiz.de/10010473293
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The impact of strategic account managers' behaviors on relational outcomes : an empirical study
Guenzi, Paolo; Georges, Laurent; Pardo, Catherine - In: Industrial marketing management : the international … 38 (2009) 3, pp. 300-311
Persistent link: https://www.econbiz.de/10003840541
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Processes and integration in the interaction of purchasing and marketing : considering synergy and symbiosis
Toon, Mark A.; Morgan, Robert; Lindgreen, Adam; … - In: Industrial marketing management : the international … 52 (2016), pp. 74-81
Persistent link: https://www.econbiz.de/10011447493
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Firms' heterogeneity, relationship embeddedness, and innovation development in competitive alliances
Zhao, Jianyu; Wei, Jiang; Xi, Xi; Wang, Shanshan - In: Industrial marketing management : the international … 91 (2020), pp. 114-128
Persistent link: https://www.econbiz.de/10012422201
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Influence of the standardization of a firm's productive process on the long-term orientation of its supply relationships : an empirical study
Polo-Redondo, Yolanda; Cambra-Fierro, Jesús - In: Industrial marketing management : the international … 37 (2008) 4, pp. 407-420
Persistent link: https://www.econbiz.de/10003733193
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Adoption and optimal configuration of smart products : the role of firm internationalization and offer hybridization
Vendrell-Herrero, Ferran; Bustinza, Oscar F.; Vaillant, … - In: Industrial marketing management : the international … 95 (2021), pp. 41-53
Persistent link: https://www.econbiz.de/10012588314
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Are products striking back? : the rise of smart products in business markets
Pardo, Catherine; Ivens, Björn Sven; Pagani, Margherita - In: Industrial marketing management : the international … 90 (2020), pp. 205-220
Persistent link: https://www.econbiz.de/10012322041
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Service growth in product firms : past, present, and future
Kowalkowski, Christian; Gebauer, Heiko; Oliva, Rogelio - In: Industrial marketing management : the international … 60 (2017), pp. 82-88
Persistent link: https://www.econbiz.de/10011672015