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Identity construction through role and network position
Purchase, Sharon; DaSilva Rosa, Raymond; Schepis, Daniel - In: Industrial marketing management : the international … 54 (2016), pp. 164-175
Persistent link: https://www.econbiz.de/10011478786
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Social media engagement strategy : investigation of marketing and R&D interfaces in manufacturing industry
Chirumalla, Koteshwar; Oghazi, Pejvak; Parida, Vinit - In: Industrial marketing management : the international … 74 (2018), pp. 138-149
Persistent link: https://www.econbiz.de/10011942282
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Guest editorial: social media, content marketing and engagement strategies in B2B
Christodoulides, George; Michaelidou, Nina; Siamagka, … - In: Industrial marketing management : the international … 81 (2019), pp. 87-88
Persistent link: https://www.econbiz.de/10012107694
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A comparison of social media marketing between B2B, B2C and mixed business models
Iankova, Severina; Davies, Iain; Archer-Brown, Chris; … - In: Industrial marketing management : the international … 81 (2019), pp. 169-179
Persistent link: https://www.econbiz.de/10012107706
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What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal; Milne, George R.; Brown, Brian P.; Assaf, … - In: Industrial marketing management : the international … 62 (2017), pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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Social media analytics for business-to-business marketing
Agnihotri, Raj; Bakeshloo, Khashayar Afshar; Mani, Sudha - In: Industrial marketing management : the international … 115 (2023), pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
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Social media, customer engagement, and sales organizations : a research agenda
Agnihotri, Raj - In: Industrial marketing management : the international … 90 (2020), pp. 291-299
Persistent link: https://www.econbiz.de/10012322075
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Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping : a design scientific approach of web demographics
Suh, Taewon; Chow, T. Edwin - In: Industrial marketing management : the international … 93 (2021), pp. 10-21
Persistent link: https://www.econbiz.de/10012501932
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Industrial marketing management digital media optimization for B2B marketing
Krings, Werner; Palmer, Roger; Inversini, Alessandro - In: Industrial marketing management : the international … 93 (2021), pp. 174-186
Persistent link: https://www.econbiz.de/10012501945