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The deeper, the better? : effect of online brand community activity on customer purchase frequency
Wu, Ji; Huang, Liqiang; Zhao, Jianliang Leon; Hua, … - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 813-823
Persistent link: https://www.econbiz.de/10011416354
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Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.; Lee, Crystal T.; Tseng, Timmy H. - In: Information & management : the internat. journal of … 59 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
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Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Akrout, Houcine; Nagy, Gábor - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
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Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers
Feng, Nan; Su, Zhenjing; Li, Dahui; Zheng, Chundong; … - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 1061-1070
Persistent link: https://www.econbiz.de/10011947025
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Can consumers be persuaded on brand microblogs? : an empirical study
Zhang, Kem Z. K.; Barnes, Stuart J.; Zhao, Sesia J.; … - In: Information & management : the internat. journal of … 55 (2018) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011813442
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Effectiveness of corporate social media activities in increasing relational outcomes
Risius, Marten; Beck, Roman - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 824-839
Persistent link: https://www.econbiz.de/10011416355
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Building trust online : interactions among trust building mechanisms
Chang, Man Kit; Cheung, Waiman; Tang, Mincong - In: Information & management : the internat. journal of … 50 (2013) 7, pp. 439-445
Persistent link: https://www.econbiz.de/10010243594
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Moral obligation in online social interaction : clicking the "like" button
Xu, Xi; Yao, Zhong; Teo, Thompson S. H. - In: Information & management : the internat. journal of … 57 (2020) 7, pp. 1-12
Persistent link: https://www.econbiz.de/10012384936
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See now, act now : how to interact with customers to enhance social commerce engagement?
Xue, Jiaolong; Liang, Xinjian; Xie, Tao; Wang, Haizhong - In: Information & management : the internat. journal of … 57 (2020) 6, pp. 1-26
Persistent link: https://www.econbiz.de/10012293424
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Understanding the impact of social media usage among organizations
Farzana Parveen; Noor Ismawati Jaafar; Sulaiman Ainin - In: Information & management : the internat. journal of … 55 (2018) 3, pp. 308-321
Persistent link: https://www.econbiz.de/10011833890