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The welfare impact of targeted advertising technologies
Marotta, Veronica; Wu, Yue; Zhang, Kaifu; Acquisti, … - In: Information systems research : ISR 33 (2022) 1, pp. 131-151
Persistent link: https://www.econbiz.de/10013188312
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Advertising strategies in electronic retailing : a differential games approach
Liu, Dengpan; Kumar, Subodha; Mookerjee, Vijay S. - In: Information systems research : ISR 23 (2012) 3/2/2, pp. 903-917
Persistent link: https://www.econbiz.de/10009656995
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Seizing the commuting moment : contextual targeting based on mobile transportation apps
Ghose, Anindya; Kwon, Hyeokkoo Eric; Lee, Dongwon; O, … - In: Information systems research : ISR 30 (2019) 1, pp. 154-174
Persistent link: https://www.econbiz.de/10012038214
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Predicting web page status
Pant, Gautam; Srinivasan, Padmini - In: Information systems research : ISR 21 (2010) 2, pp. 345-364
Persistent link: https://www.econbiz.de/10003995788
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Sponsored search and market efficiency
Dhar, Vasant; Ghose, Anindya - In: Information systems research : ISR 21 (2010) 4, pp. 760-772
Persistent link: https://www.econbiz.de/10008823710
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Competing "creatively" in sponsored search markets : the effect of rank, differentiation strategy, and competition on performance
Animesh, Animesh; Viswanathan, Siva; Agarwal, Ritu - In: Information systems research : ISR 22 (2011) 1, pp. 153-169
Persistent link: https://www.econbiz.de/10009007130
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Web footprints of firms : using online isomorphism for competitor identification
Pant, Gautam; Sheng, Olivia R. Liu - In: Information systems research : ISR 26 (2015) 1, pp. 188-209
Persistent link: https://www.econbiz.de/10010514448
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Do organic results help or hurt sponsored search performance?
Agarwal, Ashish; Hosanagar, Kartik; Smith, Michael D. - In: Information systems research : ISR 26 (2015) 4, pp. 695-713
Persistent link: https://www.econbiz.de/10011420776
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Can payment-per-click induce improvements in click fraud identification technologies?
Chen, Min; Jacob, Varghese S.; Radhakrishnan, Suresh; … - In: Information systems research : ISR 26 (2015) 4, pp. 754-772
Persistent link: https://www.econbiz.de/10011420801
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Why following friends can hurt you : an exploratory investigation of the effects of envy on social networking sites among college-age users
Krasnova, Hanna; Widjaja, Thomas; Buxmann, Peter; … - In: Information systems research : ISR 26 (2015) 3, pp. 585-605
Persistent link: https://www.econbiz.de/10011372831