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Small clicks, great effects : the immediate and delayed influence of websites containing serious games on behavior and attitude
Courbet, Didier; Bernard, Françoise; Joule, Robert-Vincent - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 949-969
Persistent link: https://www.econbiz.de/10011644536
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Online advertising and congruency effects : it depends on how you look at it
Janssens, Wim; Pelsmacker, Patrick de; Gauens, Maggie - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 579-604
Persistent link: https://www.econbiz.de/10009581787
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The effect of 3-D product visualisation on the strength of brand attitude
Lee, Ki-young; Li, Hairong; Edwards, Steven M. - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 377-396
Persistent link: https://www.econbiz.de/10009557906
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Is that website for me? : website-self-congruency effects triggered by visual designs
Chang, Chingching - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 835-860
Persistent link: https://www.econbiz.de/10009674961
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Beer, wine, or spirits? : advertising's impact on four decades of category sales
Wilcox, Gary B.; Kang, Eun Yeon; Chilek, Lindsay A. - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 641-657
Persistent link: https://www.econbiz.de/10011547686
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Parental mediation of food marketing communications aimed at children
Newman, Nicki; Oates, Caroline J. - In: International journal of advertising : the quarterly … 33 (2014) 3, pp. 579-598
Persistent link: https://www.econbiz.de/10010412832
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The impact of surfer/seeker mode on the effectiveness of website characteristics
Stanaland, Andrea J. S.; Tan, Juliana - In: International journal of advertising : the quarterly … 29 (2010) 4, pp. 569-595
Persistent link: https://www.econbiz.de/10008668119
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Is a website known by the banner ads it hosts? : assessing forward and reciprocal spillover effects of banner ads and host websites
Thota, Sweta Chaturvedi; Song, Ji Hee; Biswas, Abhijit - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 877-905
Persistent link: https://www.econbiz.de/10009674957
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Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa; Malthouse, Edward C.; Bernritter, Stefan F. - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
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Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard; Paliwal, Aishwarya; Chan, Kelvyn Ka Fuk - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 199-216
Persistent link: https://www.econbiz.de/10011859272