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How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page

Su, Na; Reynolds, Dennis; Sun, Bixuan - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1772-1790

Persistent link: https://www.econbiz.de/10011447408

The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement

Aluri, Ajay; Slevitch, Lisa; Larzelere, Robert E. - In: International journal of contemporary hospitality management 27 (2015) 4, pp. 670-689

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Restaurant brand pages on Facebook : do active member participation and monetary sales promotions matter?

Kang, Juhee; Tang, Liang; Fiore, Ann M. - In: International journal of contemporary hospitality management 27 (2015) 7, pp. 1662-1684

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Understanding the world heritage sites' brand diffusion and formation via social media : a mixed-method study

Wang, Zongshui; Liu, Wei; Sun, Zhuo; Hong, Zhao - In: International journal of contemporary hospitality management 36 (2024) 2, pp. 602-631

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Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits

Ballester, Estefania; Ruiz Mafe, Carla; Rubio Benito, … - In: International journal of contemporary hospitality management 35 (2023) 6, pp. 2267-2288

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Roles of negative emotions in customers' perceived helpfulness of hotel reviews on a user-generated review website : a text mining approach

Lee, Minwoo; Jeong, Miyoung; Lee, Jongseo - In: International journal of contemporary hospitality management 29 (2017) 2, pp. 762-783

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The stress of anonymous online reviews: a conceptual model and research agenda

Bradley, Graham L.; Sparks, Beverley; Weber, Karin - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 739-755

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Generation Y's positive and negative eWOM : use of social media and mobile technology

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What you get is not what you saw : exploring the impacts of misleading hotel website photos

Kuo, Pei-Jou; Zhang, Lu; Cranage, David A. - In: International journal of contemporary hospitality management 27 (2015) 6, pp. 1301-1319

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Do perceived CSR initiatives enhance customer preference and loyalty in casinos?

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