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A study of customer care and satisfaction towards hotel service quality
Hung, Li-Mei; Chen, Chien-Chou - In: International journal of electronic customer … 7 (2013) 3/4, pp. 161-172
Persistent link: https://www.econbiz.de/10010396379
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Segmenting small and medium manufacturing enterprises for electronic customer relationship management industry : the case of Thailand
Sophonthummapharn, Kittipong - In: International journal of electronic customer … 5 (2011) 1, pp. 75-96
Persistent link: https://www.econbiz.de/10009296340
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A study on e-CRM applications for Indian fast food chains
Rakesh, Sapna; Khare, Arpita - In: International journal of electronic customer … 5 (2011) 1, pp. 58-74
Persistent link: https://www.econbiz.de/10009296347
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Integrated CRM strategy to improve the satisfaction of mobile telephone customers
Sastry, M. K. S.; Ramsingh, Sanjay - In: International journal of electronic customer … 5 (2011) 1, pp. 46-57
Persistent link: https://www.econbiz.de/10009296350
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The role of the mobile medium in multichannel CRM communication
Sinisalo, Jaakko - In: International journal of electronic customer … 5 (2011) 1, pp. 23-45
Persistent link: https://www.econbiz.de/10009296368
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Web 2.0 in the CRM domain : defining social CRM
Faase, Robbert; Helms, Remko; Spruit, Marco René - In: International journal of electronic customer … 5 (2011) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10009296373
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Real-time analysis on finding significance of data mining on CRM of service sector organisations : an Indian perspective
Bhatnagar, Vishal; Ranjan, Jayanthi; Singh, Raghuvir - In: International journal of electronic customer … 5 (2011) 2, pp. 171-201
Persistent link: https://www.econbiz.de/10009297339
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Marketing and supply chain management integration : strategic implications for enhancing customer value proposition
Madhani, Pankaj M. - In: International journal of electronic customer … 5 (2011) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10009297345
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The effects of mobile CRM activities on trust-based commitment
Sohn, Changsoo; Lee, Dong-il; Lee, Hyejun - In: International journal of electronic customer … 5 (2011) 2, pp. 130-152
Persistent link: https://www.econbiz.de/10009297349
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Identification of customer churn determinants using censored log file data in the Iranian mobile telecommunications service industry
Keramati, Abbas; Azadeh, Mohammad Ali; Mohammadi, Mehrdad; … - In: International journal of electronic customer … 5 (2011) 2, pp. 111-129
Persistent link: https://www.econbiz.de/10009297356