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The impact of customer clubs on lifetime value of banking customers
Arjmand, Mohaddese; Abdolvand, Neda; Harandi, Saeedeh Rajaei - In: International journal of electronic customer … 14 (2023) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10014309498
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Customer's life-time value using the RFM model in the banking industry : a case study
Nikumanesh, Esmaeil; Albadvi, Amir - In: International journal of electronic customer … 8 (2014) 1/3, pp. 15-30
Persistent link: https://www.econbiz.de/10011471071
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Understanding electronic social customer relationship management : foundations and current major themes
Constantinides, Efthymios; Yousif, Arsham; Vries, Sjoerd de - In: International journal of electronic customer … 8 (2014) 4, pp. 180-199
Persistent link: https://www.econbiz.de/10011471313
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Investigating the moderated mediation effect on customer relationship management and customer acquisition
Das, Subhasish; Mishra, Manit; Mohanty, Prasanta Kumar - In: International journal of electronic customer … 12 (2019) 2, pp. 167-190
Persistent link: https://www.econbiz.de/10012253357
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Sales and marketing integration : applying the theoretical lens of the resource-based view
Madhani, Pankaj M. - In: International journal of electronic customer … 6 (2012) 3/4, pp. 292-322
Persistent link: https://www.econbiz.de/10009783496
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Marketing and supply chain management integration : strategic implications for enhancing customer value proposition
Madhani, Pankaj M. - In: International journal of electronic customer … 5 (2011) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10009297345
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Do customer equity drivers affect customer relationship quality and customer relational outcomes in banking?
Al-Wugayan, Adel A. A. - In: International journal of electronic customer … 13 (2021) 1, pp. 1-29
Persistent link: https://www.econbiz.de/10012598021
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Customer value modelling in the energy market and a practical application for marketing decision making
Lhoest-Snoeck, Sietske; Nierop, Johannes Erjen Maurice van - In: International journal of electronic customer … 9 (2015) 1, pp. 1-32
Persistent link: https://www.econbiz.de/10011575143
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Lean Six Sigma deployment in BFSI sector : synthesising and developing customer value creation models
Madhani, Pankaj M. - In: International journal of electronic customer … 11 (2017/2018) 3, pp. 272-314
Persistent link: https://www.econbiz.de/10011966943
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Investigating of the causal relationship among Relational Selling Behaviors, Cause-Related Marketing and Consumer Value in the resort hotel
Chen, Tser-yieth; Sung, Wei-Nown; Chen, Kuang-Cheng; … - In: International journal of electronic customer … 1 (2007/08) 4, pp. 402-420
Persistent link: https://www.econbiz.de/10003754392