Schindehutte, Minet; Morris, Michael H. - In: International journal of entrepreneurship and … 11 (2010) 1, pp. 75-94
and customer behaviour. In consequence, one of the main marketing challenges is to deal with and thus lower uncertainties … information management can be theoretically framed as an essential ingredient to entrepreneurial marketing. A qualitative … empirical study is used to verify the findings and to gain deeper insights into the marketing information management of young …
